11 Free Social Media and Marketing eBooks and Reports

I was looking ebooks on B2B social media marketing and tried to find some new material. The result is this list of 11 ebooks and reports, half ow which are specifically about B2B social media marketing. Most of the links point directly to the PDF files, no registration required. Share and Enjoy!

Social Media For B2B Marketing

Why social media matters in B2B marketing? Business-to-business (B2B) marketing is undergoing a sea change. Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised – for a simple reason: your customers are spending less than 25% of their time paying attention to these channels. Wondering where all the action is taking place then?

B2B Blogging eBook: Basics, Best Practices … and Blunders

If you’re reading this eBook, you’re probably working on a blog for your company, or perhaps considering one. And it’s very likely that at some point in this process you’ve asked yourself, “Hmm… tell me again why we’re doing this!” There are lots of good reasons – and you’ve probably heard them all – but we contend it all gets back to one thing…

B2B Tech Marketing and Social Media: Which Social Media Channels Reach Tech Buyers?

Many B2B technology marketers are still not using social media strategically. They’re either doing just enough to be able to tell their CEO they’re doing it, or not using it at all because they think their target audience isn’t using it. Many of these same marketers group together all the different forms of social media as one big “stew” and don’t do enough research into the differences between the various channels. The fact is, a good portion of B2B technology target customers are using some mix of the different forms of social media. However, they use each type of social media in different ways, and so technology marketers need to take a unique approach for each different form of social media.

Social Media Marketing GPS: A Guide to Social Media

An entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about. SMGPS will tell you the why & how using social media, 1 tweet at a time. You’ll learn essentials in digestible little spoonfuls. The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise.

Building and Sustaining Brand Communities

Communities come in various shapes and forms. But what makes up an online brand community? How do you know if you need one? What sorts of resources are needed to build and sustain one? Is having a community a valid part of any business strategy? In this ebook we answer all these questions and more as we take you through the process of defining your community.

The Right Mix: A B2B Marketing Allocation Guide for 2011

The number of marketing tactics has exploded. The old saying, “I know half my marketing is ineffective, I just don’t know which half,” has never rung more true for many of us. So the question is: how do we select the right marketing tactics? And once we’ve made our selections, how do we decide what amount of money and resources to dedicate to each of those tactics? That’s the focus of this eBook.

The Infinite Dial 2011: Navigating Digital Platforms

Every year since 1998, Arbitron and Edison Research have conducted a nationally representative survey focusing on trends in digital platforms. In this report, we continue to explore the expanding digital media and communications landscape with new 2011 data trending usage levels among U.S. residents aged 12 and older.

From Stats to Strats: using social media to plan and measure a strategy campaign

Social media has enabled information and analysis for marketers like never before. Geographical boundaries are turning into geographical focus groups. So how can you use this information and not only meet your customers, but meet their needs too?

A Practical Guide to Lead Generation and Social Media

For sales and business development people to find and nurture prospects through social media. For marketing people to support the sales efforts by providing content, landing pages, and analytics. 9 out of 10 business buyers utilize the Internet for solutions to their business problems (Forrester).

2011 Social Media Marketing Industry Report

Social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. This is why nearly every business on the planet is exploring social media marketing initiatives. This is our third annual study. Two years ago, businesses were uncertain about social media. Now it’s here to stay and companies are rapidly responding to new social media opportunities.

B2B Social Media Stats
BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011.

Check out the related post:
Best selling social media marketing books. Get some of these and you will get new ideas and tactics you can implement right now.
Best Selling Social Media Marketing Books 2011. The list includes such classics as The Cluetrain Manifesto and new books (Guy Kawasaki’s Enchantment). I added the Amazon rating to the books and included only the books with 4 stars or above but don’t worry about Cluetrains 3.8 rating it’s an important book.
Top 10 Social Media Marketing Kindle eBooks. Digital is here to stay. According to the Association of American Publishers e-book sales were $90.3 million, growing 202.3% vs February 2010.

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Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

9 Responses

  1. Gizbot says:

    Nice collection, thanks for this post.

  2. Tam Ngo says:

    Many article to choose. It gets much time to read all of them. Priit Kallas, in your opinion, which you like most? I only read 3 of this list.

  3. Nice Collection, Thank you for posting these boys. These should keep me busy for a couple of days 🙂

  4. Great list.

    I’m honored that you included Social Media Marketing GPS. It was a kick to write a book totally based on Twitter interviews.


  5. Erika L. says:

    Great list. The Social media report 2011 is especially interesting. It’s not an E-book, but there’s a social media webinar coming up on July 28th, “Exploring the Consumer World of Exercise and Nutrition Through Social Media Listening.” A nice addition to some of these social media e-books 🙂


  6. Jen says:

    Great stuff! It is near impossible to stay on top of finding the latest social media monitoring tools while going about your normal work day.

    I especially like the first ebook – social media for B2B marketing.

  7. TC says:

    Thx, seems to be a nice collection

  8. Here’s another great ebook: Steal Eloqua’s Social Media Playbook. A how-to guide for our staff to follow on the social Web.

  9. stefan says:


    I specially like A Practical Guide to Lead Generation and Social Media


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