11 Free Social Media and Marketing eBooks and Reports
I was looking ebooks on B2B social media marketing and tried to find some new material. The result is this list of 11 ebooks and reports, half ow which are specifically about B2B social media marketing. Most of the links point directly to the PDF files, no registration required. Share and Enjoy!
Why social media matters in B2B marketing? Business-to-business (B2B) marketing is undergoing a sea change. Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised – for a simple reason: your customers are spending less than 25% of their time paying attention to these channels. Wondering where all the action is taking place then?
If you’re reading this eBook, you’re probably working on a blog for your company, or perhaps considering one. And it’s very likely that at some point in this process you’ve asked yourself, “Hmm… tell me again why we’re doing this!” There are lots of good reasons – and you’ve probably heard them all – but we contend it all gets back to one thing…
Many B2B technology marketers are still not using social media strategically. They’re either doing just enough to be able to tell their CEO they’re doing it, or not using it at all because they think their target audience isn’t using it. Many of these same marketers group together all the different forms of social media as one big “stew” and don’t do enough research into the differences between the various channels. The fact is, a good portion of B2B technology target customers are using some mix of the different forms of social media. However, they use each type of social media in different ways, and so technology marketers need to take a unique approach for each different form of social media.
An entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about. SMGPS will tell you the why & how using social media, 1 tweet at a time. You’ll learn essentials in digestible little spoonfuls. The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise.
Communities come in various shapes and forms. But what makes up an online brand community? How do you know if you need one? What sorts of resources are needed to build and sustain one? Is having a community a valid part of any business strategy? In this ebook we answer all these questions and more as we take you through the process of defining your community.
The number of marketing tactics has exploded. The old saying, “I know half my marketing is ineffective, I just don’t know which half,” has never rung more true for many of us. So the question is: how do we select the right marketing tactics? And once we’ve made our selections, how do we decide what amount of money and resources to dedicate to each of those tactics? That’s the focus of this eBook.
Every year since 1998, Arbitron and Edison Research have conducted a nationally representative survey focusing on trends in digital platforms. In this report, we continue to explore the expanding digital media and communications landscape with new 2011 data trending usage levels among U.S. residents aged 12 and older.
Social media has enabled information and analysis for marketers like never before. Geographical boundaries are turning into geographical focus groups. So how can you use this information and not only meet your customers, but meet their needs too?
For sales and business development people to find and nurture prospects through social media. For marketing people to support the sales efforts by providing content, landing pages, and analytics. 9 out of 10 business buyers utilize the Internet for solutions to their business problems (Forrester).
Social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. This is why nearly every business on the planet is exploring social media marketing initiatives. This is our third annual study. Two years ago, businesses were uncertain about social media. Now it’s here to stay and companies are rapidly responding to new social media opportunities.
B2B Social Media Stats
BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011.
Posted on: June 22, 2011