13 Must See Interactive Youtube Ads

interactive youtube adsInteractive ads on Youtube are great, but they are still an underused way for creating awesome and catchy commercials.

Many businesses are already experimenting with interactive video and some have got considerable success. That inspired me to pick out the best 15 must-see interactive Youtube ads. Some of them are produced with a huge budget, some of them for nothing at all.

Click “Play” and interact! Fun and inspiration guaranteed!

Short and Simple

1. A hunter shoots a bear


  • For the time of writing this post, the video had 17 million views on Youtube and the 1st million came during the first 36 hours.
  • Purchase intent in Europe went up 100%. Sales 30%!

2. Skittles’s double-interactive ads

A very simple idea and very easy to implement.

  • All 5 videos of this campaign got about 10 million views alltogether.
  • Call to action in the end of the video should be much stronger. People are still in WOW emotion after watching the video and the next 5 seconds is the best time to engage them. At least they should ask people to become a Twitter follower or a Facebook fan.

3. How to promote a tongue cleaner?

  • Fun, cool. Who said that marketing boring products have to be boring?
  • Orabrush CEO said in September, 2010 that Youtube has raised their sales by over a million USD and the biggest pharmacy chain wants their product on their shelves.

4. Insane human curling by BIC

5. Audi campaign in Germany

Video is in German, but it’s cool nevertheless and I recommend to watch it. Involved are some the most famous German soccer playes, Google Maps, special forces and F1 service team. Awesome!

6. Simple musician promotes himself interactively

7. For inspiration

It’s possible to get good results with very little effort and money.

Youtube Adventures

Commercial where you’re a part of script writing.

8. Choose a different ending

Well done social campaign. Like a short movie.

9. Hostage drama promotes an electronics e-store

10. Make your campaign playful

This video doesn’t promote anything, but it’s a good source of inspiration. Why not to create your interactive campaign on a proven and well-known model like the Millionaire game is?

11. Make a game for Youtube

Let your customers play a cool and compelling game that is branded by your company.

12. How to make science cool to children?

13. Hell Pizza and zombies

FABULOUS! Without any doubts, this is my favourite. Turn the volume up and go through the video. It’s gonna be one of the best or even THE best Youtube experience in your life. Was it like that?

PS. I do not recommend it to children and to slightly nervous people.

  • Almost 10 million views
  • Sales raised sharply and 43% of the growth was from new customers.

Do you know any awesome interactive Youtube ads that we haven’t talked about? Share yours!

4 Responses

  1. I use adwords video to remarket! My target audience consumes a lot of video content and as such we are evolving a robust video strategy.Working with video campaigns can be a lot of fun if you have your audience targeted well. Expensive if you don’t

  2. SMO Nawed says:

    We have recently launched the first ever interactive commercial drama in Bangladesh. Would you mind adding this Bangla commercial on your list? Your support could help my small firm, digimarka, get further public awareness.

    I’ll always remain grateful to you.

    SMO Nawed
    owner and creative strategist
    digimarka digital marketing agency

  1. July 7, 2016

    […] makes that abundantly clear — and people are doing some very exciting things in the realm of interactive video advertisements that might very well make future advertising not only an exciting art form but a joy for the user […]

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