20 Hidden Selling Tips That Make Your Customers Spend More
The main goal of our marketing efforts is to make people do what we want them to do. In business this often means to make people buy or contact you. There are many techniques that help you open the valets of your potential customers.
Take a look at these 20 hidden selling tips designed to make you spend more, and find ways to use them in your online campaigns.
Online and Offline Selling Tips
- Buy today, save tomorrow
Give your buyers store credit if the purchase is larger than a certain amount. Buy more than X dollars and get Y percent of your next purchase. Create a loyalty program that adds money to clients account with every purchase. You can implement loyalty programs with your ecommerce site with Woocommerce, Magento and other tools.
- Removing dollar signs
The less people think about money the more willingly they’ll spend it. In restaurant menus you can see that sometimes the currency symbols are omitted. Another thing they do is use exact amounts for prices. 19 or 7 work better in this context than 18.99 and 6.95. Be sure to experiment with prices as you can reap huge rewards with this. Read more about Pricing Experiments You Might Not Know, But Can Learn From.
- 10 for $10
This is not just a special for an item that is priced at $1 each. The goal of this is to anchor in buyer’s mind how much they should buy. Anchors are very effective tools and people have almost no protection against them.
- Per-customer limits
- 99 cents
- Important stuff in the middle
- Exceptional service
- Accepting credit cards
- Limited time only
- Creative packaging
- Overpriced sale items
- Complete packages
Offline Selling Tips
- Grocery store smells
If you are selling food items make the delicious smells work their magic on buyers willpower by putting certain items in the front of the store.
- Placing popular items at the back
Put the items that people need or are interested in at the back of the store. This also works in emails and websites as you can put sales copy in front of the valuable material people are looking for (also use entry popups and welcome mats).
- Store cards
- Eye level placement
Check out the details of each technique here 20 Hidden Marketing Techniques That Make Consumers Spend More.
Image credit Racineur