20 Hidden Marketing Techniques That Make Consumers Spend More
Take a look at these 20 hidden marketing techniques designed to make you spend more, and find ways to use them in your online campaigns.
- Buy today, save tomorrow
Give your buyers store credit if the purchase is larger than a certain amount. Buy more than X dollars and get Y percent of your next purchase.
- Grocery store smells
If you are selling food items make the delicious smells work their magic on buyers willpower by putting certain items in the front of the store.
- Placing popular items at the back
Put the items that people need or are interested in at the back of the store. This also works in emails and websites as you can put sales copy in front of the valuable material people are looking for (also use entry popups and welcome mats).
- Removing dollar signs
The less people think about money the more willingly they’ll spend it.
- 10 for 10
- Per-customer limits
- 99 cents
- Important stuff in the middle
- Exceptional service
- Accepting credit cards
- Limited time only
- Creative packaging
- Store cards
- Eye level placement
- Overpriced sale items
- Complete packages
Check out the details of each technique here 20 Hidden Marketing Techniques That Make Consumers Spend More.
Image credit Racineur