Google is revolitionizing again. What if everyone, from a local expert to a renowned doctor, had an easy way of sharing their insights with you about any page on the web? What if you could add your own insights for others who are passing through? Now you can. Today, were launching Google Sidewiki, which allows you to contribute helpful information next to any webpage. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page. via Official Google Blog: Help and learn from others as you browse the web: Google Sidewiki.
Google Sidewiki is really big thing. If it gains traction it will change a lot how social media and user feedback works.
Some see danger: Google is trying to take interactivity away from the source and centralize it. This isn’t like Disqus, which enables me to add comment functionality on my blog. It takes comments away from my blog and puts them on Google. That sets up Google in channel conflict vs me. It robs my site of much of its value.
Social media is on the menu for most marketers next year. A survey of MediaPost subscribers found that more than half plan to have a presence on social networks as part of their marketing mix in 2010.
What is not clear from the report, however, is the level of spend the survey respondents intended to allocate to social media. Many companies are aware that they need to be in the social space but are still testing the water and large spends are unlikely. The resulting list of popular media for 2010 is as follows:
• Email, with 56.8% realistically planning to use it
We have a problem, folks. And I, for one, think we should start to fix it by killing off the CPM, once and for all. Why is the CPM such a problem? If you pay for impressions, you get impressions. All impressions are not created equally. There is no natural constraint . TV, print, and radio can only put so many ads within their product. But on the Internet, that is not the case. With such a glut of impressions from all media and the number of impressions with which people are bombarded with every day, it just doesn’t matter anymore. Senior marketers get it, but there is a whole infrastructure built around the CPM. All the good, creative thoughts get boiled down into spreadsheets. The ultimate losers are the users. They get a lot of bad content and bad ads. They are literally overrun by ads all day. via Let’s Kill The CPM .
Time spent on social network and blogging sites accounted for 17 percent of all time spent on the Internet in August 2009.
“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. “While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”
Online Display Ad Spending on Top Social Network Sites More than Doubles in August 2009. Year-over-year, estimated online advertising spend on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009. The share of estimated spend on these sites has also grown, increasing from a seven percent share of total online ad spend in August 2008 to a 15 percent share in August 2009. via Nielsen | Nielsen Reports 17 Percent Of Time Spent On The Internet In August Devoted.
Like a balding hipster who imitates a young trendsetter’s style, Facebook is updating itself to look a lot more like Twitter. Unlike Facebook, where friends mutually agree to let one another into their online lives, Twitter lets people share updates and links with anyone who cares to read them. via Facebook Goes for Some Twitter Sensibility – NYTimes.com.
Social Media Handbook for Local Red Cross Units might come handy when creating your own social media game plan. So, read and use what parts you can. Handbook in Google Docs.
Though women are “exceptionally active” in online social networking activities, they are overwhelmingly uninfluenced – and often “turned off,” by brands hawking products and services in the social-media space, according to a study released by Q Interactive’s Women’s Channel in partnership with adTech: Chicago.
[...]
Moreover, an overwhelming 75% say they are not influenced by social networking channels to purchase products and services, the study found.
I think that the picture is not really that bad for the social marketeer. The thing is that most people tend to think that they are less influenced by marketing than they really are. I have see a survey where people were asked if they are influenced by advertising and an overwhelming majority of 95% answered NO. I belong to the 5% that is influenced by marketing and I believe there are a bit more than 5% of us.
Some interesting numbers in the survey are:
17% feel positive about brands on social media
4% of social network users say they have ever clicked on an ad
10% of women engage in product / brand-related activities
52 percent of women surveyed have “befriended” or “become a fan of” at least one brand
Google is revolitionizing again. What if everyone, from a local expert to a renowned doctor, had an easy way of sharing their insights with you about any page on the web? What if you could add your own insights for others who are passing through? Now you can. Today, were launching Google Sidewiki, which allows you to contribute helpful information next to any webpage. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page. via Official Google Blog: Help and learn from others as you browse the web: Google Sidewiki.
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