Archive for August 2011

25 Social Media Posts Everyone Should Read

A really great post about posts: 25 Social Media Posts Everyone Should Read. These are posts that make you think, written by some of the smartest minds in our industry, in my opinion. These are the posts that have really affected the way I think and, in some cases, have changed my life. That’s a [...]

Author: Priit Kallas

Google+ is NOT failing!

Tweet Last week I analyzed the data that I collected from Alexa and wrote a post Google+ is failing. Many people have pointed out that Alexa data is skewed and not reliable. This is true when comparing two different sites. However I believe that comparing Alexa data of one site over period of time will [...]

Author: Priit Kallas

9 Reasons Why Your Content Is Not Shared on Social Networks: New Research

30 billion pieces of content are shared on Facebook each month, including blog posts, links, news stories and photo albums. HubSpot’s Dan Zarrella has found that three things must happen to get your content shared. Read the full story: 9 Reasons Why Your Content Is Not Shared on Social Networks: New Research | Social Media [...]

Author: Kwanzoo

5 Keys to Success: Viral Marketing and Word-of-Mouth Campaigns

We occasionally invite fellow marketers who have interesting insights to share. Here is a guest post from our friends at Kwanzoo. Creating and executing a successful viral marketing campaign is on the “to-do list” for most B2B and B2C marketers. After all, which marketer would not want their existing customers or prospects engaging with their [...]

Author: Priit Kallas

Breaking Into Social Gaming, A Must-Read Guide To Entering the Facebook Game Space

A really great post by Mike Turner from Bitfold Online Games. The top companies in the social market have launched games which have millions of users and million in monthly revenue. However, most of the successful companies in the space are either totally new companies like Zynga or casual gaming companies like Popcap games or [...]

Author: Priit Kallas

Taking A Customer From Like To Love: The UX Of Long-Term Relationships – Smashing Magazine

Say you’ve been paying $50 a month for your time-tracker for the last three years. Have you enjoyed the service? Have you ever been personally thanked for your loyalty? Do you feel that the provider values your $1,800? Read more: Taking A Customer From Like To Love: The UX Of Long-Term Relationships – Smashing Magazine.

Author: Priit Kallas

Interactive marketing to approach 1/3 of all ad spend by 2016

Our projection shows this spending more than doubling to $76.6 billion, 35% of all advertising, by 2016 (and more than marketers now spend on television). This is massive. Digital marketing is unquestionably heading for the center of the marketing mix. Spend will near $77 billion as interactive gains legitimacy in the mix. Read more: Interactive [...]

Author: Priit Kallas

5 Reasons Why Online Video Is So Persuasive | What Makes Them Click

Video is one of the most powerful media choices for online persuasion. Here are 5 reasons why: 5 Reasons Why Online Video Is So Persuasive | What Makes Them Click.

Author: Priit Kallas

Customer Service Can Make or Break Your Brand: Eight Steps for Success

How to protect your brand’s reputation Post-sales steps to enhance your brand and boost the customer experience. Read more: Customer Relationships – Customer Service Can Make or Break Your Brand: Eight Steps for Success : MarketingProfs Article. Related post: Customer interaction becomes social In our post about social media trends I suggested that more and [...]

Author: Priit Kallas

Free Kindle Book: Dan Zarrella’s Hierarchy of Contagiousness

Download this book free ’till friday! Dan Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas [Kindle Edition] Just wanted to let you know that Dan Zarrella’s latest book: “Zarrella’s Hierarchy of Contagiousness” is free, on Amazon, untill friday. Get it here: Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of [...]

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