Archive for November 2011

Facebook: Important Metrics & Measuring results

Some people (Priit) can play with stats forever. But for people less obsessed with numbers here’s couple of pointers that might help you get a better understanding of the value of your social media program. So What are the most important metrics to follow? Tab Views In order to engage your fans more and more, [...]

Author: Pam Velazquez

Social Media & the Cynic: How to Handle the Sourpuss

No matter what product or service that is on display in social media, there are going to be people who love it no matter what – and people who hate it no matter what. Everyone else runs the full spectrum – those who can be made loyal customers quickly, and those who tend to be [...]

Author: Mart Prööm

14 Signs That You Are Failing at Facebook Marketing

I have compiled a list of all the activities that I think are considered as Facebook marketing gone wrong or in other words – facepalms. To make matters more interesting, I’ve added +2 points to each item on the list. The logic behind that is that the more points you have, the more you fail [...]

Author: Priit Kallas

Social Media Weekend: Digital Life report from TNS

This is unbelievably great report to dig in this weekend. Digital Life, the most comprehensive study of the global digital consumer, ever. Digital Life provides recommendations on how to use digital channels to grow your business through a precise understanding of human behaviours and attitudes online. Based on conversations with over 72,000 people in 60 [...]

Author: Priit Kallas

Engage Your Facebook Fans by Asking Questions

Everyone and their dog has an opinion about everything! So, ask questions and use that to engage your fans on Facebook. To get most out of your questions make it easy to answer by typing just a product name or simple yes/no. Don’t make the questions to hard and avoid the possibility of the “wrong” [...]

Author: Priit Kallas

Social media marketing and business trends 2012

Click here for 2013 Social Media Marketing Trends So, you want to know what’s going to happen next? Social media is evolving fast and marketers are starting to catch up. I wanted to understand how will social media marketing change in the 2012 and here are some thoughts that I came up with. Social media [...]

Author: Dreamgrow

Customer Service Through Facebook

A survey conducted by enterprise feedback management solutions provider Markettools polled 331 companies with annual revenue of more than $10 million. The study found that nearly one in four – 23 percent – of companies are providing customer service and support via Facebook. AllFacebook reports that the Markettools study also found: Thirty-four percent of company [...]

Author: Priit Kallas

Selection of Best Social Media Marketing Resources

During the last few years we have written some really useful posts. The best posts retain value even after time passes. However as we publish new content these posts get buried. Now we decided to create a resource page that gives you a shortcut that material: Content Creation and Blogging These posts give you ideas [...]

Author: Priit Kallas

Social Media Weekend: Latest Social Media Surveys, Reports and Trends

Social Commerce IQ: Fashion. Consumer findings from the report include: 53% of people have liked a fashion page on Facebook to stay informed about new offers. 7% of people share purchases; while 13% share deals. 48% of consumers would be motivated to make a purchase on Facebook if there was an attractive deal. B2B Marketers [...]

Author: Mart Prööm

5 Steps to Launch Your International Social Media

Yesterday we wrote about Social Media in Russia where the most popular social networks aren’t parallel with the rest of the world. However, this is exactly what you need to consider when launching an international social media campaign. Christian Amo, of Lingo24, wrote an article on Jay Baer’s blog, Convince & Convert, about the steps [...]

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