3 Methods to Gain Success in Mobile Marketplace
The mobile marketplace is becoming a growing medium for enterprises to improve their business and marketing coverage. Based on the surveys conducted by various companies, there is an apparent growth in the use of tablets and Smartphones nowadays with the tablets efficiently making about 93% conversion as the desktops and Smartphones about 49% just as efficient as desktop conversions. For business marketers, the mobile marketing approach is becoming a more convenient way of promoting their businesses online. The mobile technology undoubtedly has significantly influenced even the search engine optimization approach and all forms of internet marketing schemes. To make your online marketing approach become more productive, you need to use the mobile marketplace for your business positioning in order to make your business more competitive. Here are 3 methods that could help you obtain success in the mobile marketplace.
Make your website optimized for mobile viewing
Do you know that with the advent of mobile technology, about 15 to 50 percent of your website visitors use mobile devices like tablets and Smartphones? This is only an average rate and it is expected that this statistic will continue to grow in the coming years. People are always on the go these days and enjoy the convenience of shopping or browsing the internet anywhere they are using their mobile devices. As a marketer, you should be able to address these unique needs of your prospect customers by delivering them a convenient and better browsing experience each time they visit your business website.
One way to optimize your website for mobile viewing would be to simplify your website layout and keep the number of your pages to a minimum. Mobile device users will not always have the patience to click on each of your web pages. If you can possibly present all the essential information about your services and products in a single viewing, the better. Just be concise and go straight to the point as many mobile users might get overwhelmed with the unnecessary texts you might add to your mobile site. Utilizing white spaces will also give your mobile site layout a cleaner look that allows your visitors to appreciate your site information better.
Integrate social media to your website
Along with the growth of the mobile marketplace is the growth of the social media trend. Statistically wise, mobile users commonly visit the social networking sites more than any other mobile applications available on the internet. Your website should have social media sharing buttons that will allow your visitors to “like” or “share” your website on their social media profiles. The social media has become a very popular form of internet marketing and should be a part of your mobile marketplace positioning strategy. To make your mobile site more engaging and motivating to your visitors, your site should also be socially optimized.
Using the social media as a medium for promoting your business requires continuous interaction with your social media network. You should be able to consistently write blogs that will deliver useful information to your visitors and give them something worth talking about. It is possible to make your website go viral through the social media alone because words could easily spread using this medium. You don’t want to miss this opportunity of growing your visibility on the web by giving mobile users the ability to be social when they visit your website. Many social media users access their accounts using mobile and this will strategy will help you widen your reach to more people using the internet that will help you improve your business in the mobile marketplace.
Utilize metrics to improve your mobile market
In order to understand how well you are doing in the mobile marketplace, you need a feedback system that will give you pertinent information that will help you improve your marketing approach. Using analytic tools and engagement metrics will help you understand the behavior of your website visitors. It will also give you the necessary feedback to help you identify the areas of your marketing strategy that work well and those that do not. As you obtain more information from the analytic tools that you use, you will have a clearer picture in understanding your mobile marketplace and find its weaknesses and strengths.
You will have a better chance to success in managing your business in the mobile marketplace with the help of useful metrics to understand your target customer behaviors including their preferences, tracking conversion rates, the number of page visits and page views and who your unique visitors are as among others.
About the Author: The guest post is done by Stacy Carte, a tech/seo writer and professional blogger. She likes to cover tech and seo news through online exposures She runs her own website: Phone Spy where you can find out much useful info how to use spy software for your mobile device.