4 Tips for Adding Text Messages to Your Social Campaigns
Adding text messages to a social campaign, either as a mechanism for connection itself, or as a list-building goal for the campaign, involves many of the techniques you already use. Here are four tips to give you ideas for how you could add text messages to your campaigns.
Get the opt-in
Trust. It’s difficult to earn and easy to lose. Getting permission to text your contacts is, of course, the legal requirement in most countries. It also happens to be the best way to demonstrate the trust factor.
Be honest with audience about what they will receive by opting-in. If you plan to send only service messages, then only send them service messages. If you plan to send marketing, make sure contacts know that ahead of time.
Once they opt-in by sending a message to your opt-in number, or by giving your their mobile number and consent to send them messages, you are ready to start communicating.
Be of service
This shouldn’t come as a surprise, but service messages are the most valued type of business-related text message. This includes services messages such as reminders about appointment times, news of a planned outage, updates on service levels, and even daily motivational tips.
If you begin with the idea of adding a valuable service to your follower’s life, you will be creating a strong text message value proposition and creating a welcomed programme for your contacts.
Salons and other service businesses find text message is the best way to cut down on missed appointments.
Sending out a text message a day or two before the appointment time, with a short reminder pretty much guarantees that the customer will see the message.
Sally’s Salon: Your appointment is tomorrow at 11am. Call 0123456987 to cancel or rearrange. See you then!
Share discounts and vouchers
Another popular way of building an text message list and of offering a valuable service to contacts is to share text message voucher codes or discount promotions over text message. You might want to use this as an incentive to sign up, or as the basis of your whole text message programme.
Restaurants use this kind of text message programme to drive repeat footfall in their locations with weekly promotional codes that offer customers a discount or free item with their order.
Use Sender ID when you don’t need a reply
Sender ID is the text message world’s equivalent of the nickname. Let’s say you have built up a solid Twitter following (@YumSweetShop) and you begin offering an text message programme to your followers. You might want to keep that branded name you’ve become known for in your text message campaigns. That’s where Sender ID can help.
Sender ID allows alpha-numeric characters to appear to your recipients as the sender of the message instead of your text message number. So, you can keep your Twitter name and appear as YumSweetShop whenever you send a text message to your list. The only drawback is that your customers won’t be able to reply to your text.
Image credit: tyfn,
Posted on: March 27, 2012
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