Daily Writing Habit!
daily writing habitOne of the most valuable habits you can have!

To help you get started we have created a 30-day email program that will help build your habit. Every day for the next 30 days we will send you a writing prompt. As this is a social media and content marketing site we’ll send you prompts about these topics. But occasionally we add some free writing and other stuff, too. Sign up for your 30-day writing challenge.

5 Essential Social Media Writing Tips You Must Apply

essential social media writing tips

Social media marketing on Facebook and Twitter has become mainstream and more important than ever. On top of that, marketing in other social media channels grow in importance. The social media marketing industry might have only been around for a few years, but there are people who can apply their many years of writing, media and online marketing experience to social media with great results.

The world of social media marketing has exploded. Before we focused heavily on our SEO (search engine optimization) efforts. But now, social media plays a big part of our online marketing strategies and having that content managed, and well written is extremely important. No question that SEO and Google are still important but sharing on social media is becoming a new source of traffic. The hours you put into content creation have to bring in results. If you can’t engage, you won’t get shares, and your traffic will stay flat.

daily writing habitOne of the most valuable habits you can have is a Daily Writing Habit!

To help you get started we have created a 30 day long email program that will keep you on track. Every day for the next 30 days we will send you a writing prompt. As this is a social media and content marketing site we’ll send you prompts about these topics. But occasionally we add some free writing and other stuff, too.

Sign up for your 30-day writing challenge.

Without trying to create many fancy strategic claims or plans, here are the essentials of writing for social media. I have been in the business of writing, translation, localization, media, online marketing, TV advertising, billboard advertising, subway and limited-time-terminal advertising (i.e. plasma screens in a taxi, subway train or bus) for 20 years.

The great news is that writing engaging content that gets people to share will also get you better results on Google search results.

Research Makes Your Content Interesting

There is nothing like detailed research to know your audience. What mobile phones do they prefer, what shoes do they wear on Friday nights, how much would they spend on a gift for their partner if they just won 1000 dollars on a 2 dollar lottery ticket. Every little detail collected is more information. Data is alone not enough. Quantifying and qualifying our data is essential. The old saying applies – we cannot compare apples and oranges.

There are two main aspects to research. First you need to understand to whom you are writing to. Create a persona of your audience. Understand their lifestyle, interests, and values. The more you know about them, the better your chances of engaging them.

The second part of research should focus on information. Stories need examples, cases, and other people in it. Collect these and include in your writing. Also collect facts, data, and research to back your claims. Find sources and influencers who are credible to your persona.

Write For Your Reader

In translation, this is simply known as the target language. In localization, it is known as the target audience. The same rules apply. If you are talking to your audience of 13-18-year-old females, writing for them is essential. This is not to say that it should be a female of that age (or a little older) who will be better at this, but there are some fundamentals about understanding the audience we cannot ignore. This is the case for all segments, audiences, and markets.

When writing, simply tell your audience a story or teach them something that you know they will like. If possible try to find a writer who can relate to the target audience. I don’t know what it means to give birth, and I can never write about it convincingly. But this does not mean it’s impossible.

Example: If I would take the time and read hundreds of firsthand experiences of women giving birth, then I might be able to write a piece that is helpful, engaging, and influences the reader. But my personality might not work in my favor.

Your Personality as a Writer and Storyteller

Personality is your brand with words. You cannot compromise your brand, or you will confuse your target audience. You can change your tone for your segments, but compromising your personality is devaluing your brand. The brand is everything. The brand is your company’s image, emotional association and ‘experience’ for your viewer.

Continuing with the example: So, when I, a 44-year-old male, write about the experience of giving birth then the results may not be very believable even if the content itself is top notch. Mostly the gap between the writer’s personality and a reader is not that big but the closer the match the better the results.

Adjust Your Writing for the Medium

Just like in all media, we need to write for the medium. Nike will have different adverts in their business newspaper advertising when compared with the advertising they will place in a male orientated lifestyle and entertainment magazine, say, FHM, for example. The same goes for social media marketing. Facebook is a medium, linked in is another medium, and each site and network will have its own suitability.

In each channel, the persona may be the same, but the expectations are different. We unconsciously wear our different hats in every channel and situation. Try to get inside your reader’s head on every occasion. Writing for a specific channel means:

  • Topics
  • Length
  • Tone
  • Examples
  • Visuals

Check out best-performing content in the channel you are writing for and get a feel what makes them successful.

blogging tips better blogger22 Blogging Tips to Make You a Better Blogger

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Engaging your audience and Getting Feedback

Communication is nothing without feedback. Feedback is the key to social media marketing, and key to dealing with your people. Now more than ever, they can complain, and they can complain to a lot of people very fast, and very loud. Not all companies are dealing with this well. You must respond to complaints. Consumers have further options such as taking you to Fair Trading commissions and Consumer Affairs, and that will be out there for all to see. People listen to their friends. Your brand and company can be trashed before you know it from one poorly treated customer.

Social media is about connecting and engaging. Get your audience to share your material is the key to the social media and content marketing success. You can write all you want and post your stuff on all the social media site, but if you don’t get engagement, then you are dead in the water.

social media marketing mistakesOther people sharing and commenting on your content is the key to success. Nothing else matters.

Most of the engagement you will get is usually positive. But from time to time you may get complaints and negative feedback

We have an in-depth post where you can read how to avoid mistakes and deal with negative feedback on social media.
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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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