5 Pinterest Analytics Tools To Maximize Your Pinterest Marketing Campaign
As StumbleUpon’s traffic slowly begins to decline, the rise of Pinterest as an internet social media superpower is becoming even more apparent, as it’s setting itself apart as the go-to content curation website.
More and more people are using Pinterest, both to market their own content and to consume (find) the content being created and displayed by other users.
For whatever reason, it just seems to be catching on quickly and is becoming more popular than other sites that are doing the same thing. With that popularity comes the inevitable slew of analytics options for those who are looking to leverage the centrality and relevancy of Pinterest in today’s social media scene.
While Pinterest marketing has and will always be about valuable content, having some good analytics tools can help to increase your traffic and get you the most out of your marketing campaigns.
Some are free; some aren’t. Either way, these are going to be your best options for Pinterest analytic programs.
We might as well start in the majors. Pinleague is for the big kids, enabling you to track virtually every aspect of user interaction on your Pinterest account. However, it doesn’t come cheap. They have three different pricing models; Lite, Professional and Enterprise, ranging from $30 per month to $299 per month, and those are the bare bones cost.
Nike, Microsoft, Target, and a slew of other notable brands use Pinleague, which is a nice bode of confidence in the product, but at the same time, it might be overkill for the average Joe or small business owner.
(Previously Pingraphy) — ViralTag is a sort of HootSuite for Pinterest that allows you to schedule your pins and manage a full-scale marketing campaign from one place. They also provide image enhancement options, metrics and will support multiple accounts (the premium version).
This one is more likely to be at the speed of the smaller sites and business, with two simple plans:
- Basic: $12 per month
- Premium: $28 per month
The benefits of each plan vary some, but for most smaller outfits, the basic plan will take care of pretty much everything, although it does limit you to 100 pins per month.
Offering consulting, training, campaign management, metrics and a slew of other features, Octopin is a full-scale Pinterest marketing powerhouse. It’s similar to Pinleague in that it’s targeted to larger companies, with Hyatt, Volkswagen and IKEA all on board.
For something a little simpler, Pinterest does actually have their ownbusiness page where you can view basic metrics like impressions and the reach of your pins. It’s on more or less the same scale as Facebook insights.
It’s free with a Pinterest account, and will be enough for most typical users.
Curalate is similar to Octopin in its approach to Pinterest marketing. They’ve got a lot of big name clients, and promotions, engagement and an incredible depth of analytics and metrics. They offer a demo to potential clients, so it might be worth checking out if you think you need a more powerful analytics tool but aren’t sure if it’s worth the investment.
Once you’ve got your analytics tool taken care of, make sure to add a Pinterest widget to your business website to increase engagement and let people know that you actually have a Pinterest account.
You can even use a widget tool to make adding it to the HTML of your page a lot easier.
With your Pinterest button in place and your analytics tools setup, you’ll be well prepared to leverage the popularity and rising relevancy of Pinterest as part of your social media campaign.
Marcela De Vivo is a freelance writer in Southern California for a green website hosting company. As the owner of her own business, she knows how influential Pinterest is to market her company. To see more, find her on Pinterest today!
Posted on: August 27, 2013
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