5 Steps to Launch Your International Social Media
Yesterday we wrote about Social Media in Russia where the most popular social networks aren’t parallel with the rest of the world. However, this is exactly what you need to consider when launching an international social media campaign.
Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.
The challenge is that your social media efforts need to be localized for each target market, in the same way your websites need to be. It’s tricky, but not as difficult as it may seem. The five steps are:
- Choose the right social networks.
- Find what people like.
- Develop a strategy.
- Localize your content.
- Interact with your followers.