Most companies have a presence on several social media sites these days and managing all of those accounts can be difficult, especially if you follow a lot of people, or have busy fan pages and groups to look after. The following social media tools will make looking after your social media profiles a lot easier.

Make sure you check out our huge list of Social Media Monitoring Tools

1. Hootsuite

Hootsuite is a web-based application that makes it easy for you to manage your social media profiles as part of a team. Hootsuite serves as a social media dashboard that makes it easy to track brand mentions, schedule messages, and manage multiple social media profiles all in one place. You can give your social media agency access to your HootSuite account, and easily see what they're doing without having to log in and out of lots of different profiles.

• Hootsuite’s social media analytics tools give you an in-depth view of how your social media efforts are working.
• Manage all your social networks and schedule messages for future publishing.
• Find out what’s your audience saying about your brand and engage them.
• The collection of more than 80 applications help you increase your social reach. Social media tools for Instagram, YouTube, Reddit, and Marketo, right in the social media dashboard.

Some of Hootsuite's more advanced features cost money, but they're worth the investment if you're serious about social media.

2. SocialPilot.co

One social media tool for all social media sites. You can connect all your social media profiles to SocialPilot and start posting on each of the social networks from one unified interface. You may also create a single update and have it posted multiple times on all your social networks. Don’t waste your time by posting on all social platforms individually. Schedule for months ahead, different time zones, in bulk. Useful analytics tools to understand what’s working. Custom Facebook branding to customize your presence. Teams and collaboration. Content suggestions and much more.

3. Ifttt (If This, Then That)

Ifttt, pronounced “Ift”, stands for If This, then That. This social media tool is designed to automate various tasks – for example, IF you take a photo and post it with Instagram, THEN this tool will download that photo and save it to your Dropbox folder, ensuring that you always have backups of important pictures. You can set up Ifttt to link and automate all of the major social networks, saving you a lot of time and stress.

4. Dlvr.it

Dlvr.it is a free service that makes it easy for you to automate the posting of messages to social media services. You can use it to link RSS feeds to Facebook, Twitter, Tumblr, and other services. You can set up Dlvr.it to use any URL shortening service as long as it has a published API, and you can add hashtags, control the frequency of posting, and set a range of other options. Dlvr.it will send you regular reports about the activity of the feeds you have set up.

Hootsuite has its own service for scheduling posts, but if you're hitting the limit of the number of services that you can add to Hootsuite, then using Dlvr.it is a good option – it's free, and has proven reliable so far.

5. Tweetdeck

Tweetdeck is one of the most well-known Twitter management tools. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It supports multiple accounts and is available for almost every platform, including mobile devices. Tweetdeck started life as an independent software project, but Twitter bought it in 2011, making it, in a way, the “industry standard” Twitter client.

6. Twitter analytics

The free statistics in your own Twitter account. Measure and boost your impact on Twitter. Tweet activity – measure engagement and learn how to make your Tweets more successful. Explore the interests, locations, and demographics of your followers. Track how your Twitter Cards drive clicks, app installs, and retweets.

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