5 Tips to Improve Your Facebook Landing Page

Priit Kallas

413 posts

Filed under: Case studies, Facebook, Ideas, Tools

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Tags: custom landing page, facebook brand page, facebook custom landing page, facebook custom page, facebook landing page, Facebook landing pages, facebook like button, facebook marketing, Facebook Page, Facebook Page Designs, facebook welcome page, facebook welcome page examples, facebook welcome pages examples, landing page, welcome page

We created a new Facebook landing page for Dreamgrow. The page is really simple, just an image, but I wanted to share the idea and design principles behind it. Here’s what the landing page looks like. The original is in Estonian but we made a quick translation for this post.

The key features of the page are:

Call to action

“Like us”, the main goal of the page is to get te visitor to click the like button. Clear call to action and the reason why they should take that action (we will give you valuable advice) works well in this context.

Different

The landing page and profile picture go hand in hand and this will catch visitor’s attention a little more than normal picture. Think outside the box.

Interaction

The QR code on the profile picture intriques and makes people ask what’s that?

Personal touch

People like people not companies, so, here you go meet our team. We are actually very nice and friendly people.

Beauty

Before anything else people look at the visual appeal of the landing page. Make your Facebook landing page stand out and visitors will stay long enough to get to the message.

Need more inspitation? Check this post for landing page examples: 22 Inspiring Examples of Facebook Page Designs. If you need tools to create a Facebook landing page check here 4 Free Facebook Landing Page Creation Tools. Find out how you can set up a custom facebook landing page.

Posted on: April 27, 2011