5 Types of Social Media Spam to Avoid [INFOGRAPHIC]
If there is one thing that all people from all walks of technological life can agree on, it’s that spam is always, without fail, an unwelcome sight. No matter the method of delivery or cause behind it, social media spam has the ability to alienate both your followers and the social network itself – you read those terms of service documents, right?
If you’re interested in being an effective social marketer as opposed to an overbearing one, take the time to avoid these five types of social media spam:
1. Inappropriate mentions, tags and wall posts.
A common tactic employed by those looking to create interest on a social network is to mention other, more prominent users via seemingly randomly placed mentions, photo and video tags and wall posts. Likely to be entirely unsuccessful in creating any positive interest in you, your social account or your products, this tactic is, however, very likely to see your content flagged as spam, putting your very account at risk given a breach of terms of service.
2. Sending unsolicited messages.
Assuming you’re not generally interested in the pharmaceuticals you receive daily emails about, what makes you think that your friends and followers will be interested in the unsolicited marketing material you send to them? Spam is spam, no matter its delivery method, and you should never send unsolicited marketing materials to anyone.
3. All spam smells of a sham.
We’ve all seen them: Linkedin users with a stream full of links, Twitter users with 1,000 tweets, all of them containing marketing material, and Facebook users with photo and video tags intended only to deceive. Simply put, if your social account looks like a home for spam, visitors will be put off.
Take the time to be not only a social marketer, but a social person as well, sharing content that isn’t only intended to sell something. Letting your users know that they are looking at the posts of a real, live human being instead of a advertising robot will help them to stay interested, giving them reason to ask questions and interact in more and more meaningful ways.
4. Aggressive account building.
While it may be tempting to use any and every available means of building your social accounts quickly and easily, you risk breaking the terms of service of your social platform of choice in doing so, not to mention the general lack of desirability in untargeted, uninterested followers. Sheer numbers are important, but not so important that inappropriately aggressive befriending and following is called for.
5. Untargeted marketing: aiming in the wrong direction.
A Luddite isn’t interested in your electronic gadgets for sale and an SEO expert isn’t interested in your SEO services; a lack of research into your user base before beginning your marketing efforts is not likely to help in obtaining new, worthwhile leads. Instead of pushing your products in all directions in the hope of catching the eye of the few who may be interested, work instead to spare your untargeted followers from spam and get your message out to those who actually want to hear it.
If you work with the knowledge that a single targeted lead is better than 100 untargeted ad recipients you’ll avoid straying over to the wrong side of the spam line while enjoying increased success with the leads that you do pursue.
So long as we can all agree that spam is a generally negative, bothersome thing that serves no real purpose to a successful marketer, it is clear that underhanded methods of drawing interest to your products and services are simply not viable options. Working hard to avoid these types of social media spam while building a toolkit of more useful tactics will prove to be a crucial key in your social marketing efforts, now and into the future.
Posted on: February 28, 2012
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