Social media
6 Social Media Case Studies to You Can Learn From
Filed under: Brands, Case studies, Corporate Social Media, Social Media
I have collected some social media case studies that will give you practical ideas. You will see what has worked for others and find ways to adapt these practices to your own social media marketing.
Case Study: Restaurant Chain Builds Loyalty With Check-In Discounts
Scott Wise is the president and CEO of A Pots & Pans Production, a management company that runs seven restaurants, including Scotty’s Brewhouse, Scotty’s Lakehouse, and Thr3e Wise Men Brewing Co, in Indiana. He says businesses need to approach online media like they would a cocktail party, and that it’s better to take notes and learn from what other people are saying than to “go in screaming, drinking, and trying to enter everyone’s conversation.”
Social Media Case Study-10C’s – The Duke of York’s Cinema
The following is a case study on how The Duke of York’s Cinema engaged with their target audience, fans and followers in conversations via various social media platforms in order to create a continuous awareness generating campaign. For ease of understanding, we break this campaign down into the 10 parts that make up the SocialMedia.ie 10 C’s Strategy Model.
Telefónica Europe social media case study
We evaluated Telefónica Europe’s use of social media across Europe and worked with their key stakeholders to develop a social media strategy that builds on existing best practice, as well as challenging the Company to use social media across new and different areas of the business.
Startup Company Eliminates the Cold Call With Twitter
Many salespeople swear by cold calling. But the inherent problem with it? Interrupting people when they’re otherwise engaged. The person might be amenable – or might be turned off.
Case Study: AstraZeneca Hosts First Twitter Chat
The goals for the company’s social media program were two-fold: AstraZeneca wanted to raise awareness of its prescription assistance program, which helps needy patients afford their medications. Additionally, the company wanted to interact with patients, healthcare professionals and industry advocates about the best ways to promote AZ&Me.
Social Media Event Case Study: NYS Interactive Ethics Forum
Although the forum wasn’t an astounding success (certainly not a failure, I should add), there’s a number of lessons (both positive and negative) that can be learned by brands and organizations that can be applied to their own social media campaigns.
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Image credits jakebouma
Posted on: May 27, 2011
