A Fast Method to Improve Your Facebook Ad Results
Did you know that only 30% of companies are monitoring their social media campaign (this includes ad campaigns) statistics and results? Keeping an eye on how your ads are performing is the key for improvement.
Though there are many different variables in statistics, today I’m going to talk about one. So what is this fast method to improve your Facebook Ad results?
Avoid Ad Saturation
With the Facebook Ad report tool you can see how many times on average a person has seen your ad. This is shown under the ‘frequency’ column.
The smaller your target audience or the larger your budget, the chances are people are going to see the same ad multiple times.
If you ignore the frequency column, you might think that you’re targeting the right audience, but in reality you could actually be burning money or wasting time by showing your ads over and over again to the people who have already seen it. Chances are that they will get annoyed rather than click on your ads.
So how can I fix it?
- Regularly update your Ad texts. This can involve the smallest things like rearranging words in a sentence. You can also try to combine ads; take the headline from Ad1 and use it with the body text of Ad2 and vice versa.
- Regularly update your Ad images. For example; if you’re using simple graphic ad images, just change the background color. Sometimes just changing the image will double your Click-Through Rate.
- Change or widen your target audience. Use this when you keep getting impressions from the same people and not generating clicks.
There you go. If you’re not already doing this, I recommend you start using this method right away – I guarantee your results will improve. We have seen improvements of over 800% when replacing old ads.
And if you have any experience with Ad saturation and frequency, please share it in the comment section below. Thanks!