A Framework for Social Analytics
Tags:
altimeter,
scrm,
social analytics,
Social Media Case Study,
social media framework,
social media marketing,
social media measurement,
social media Monitoring,
Social Media ROI,
social media strategy,
social roi,
susan etlinger
This report is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data—executives, strategic planners, social strategists, and marketers. It will outline the key challenges of social data, propose a value-based framework for social analytics, and recommend clear and pragmatic steps that companies engaged in social media must follow to ensure they are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action—both today and in the longer term.
Download from Slideshare A Framework for Social Analytics.
Posted on: September 2, 2011
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