Ability to Adapt Quickly Most Critical for Social Media Success [STUDY]
94% of Fortune 500 marketers surveyed cite the ability to adapt quickly to change as the most critical success enabler in social media. This is followed by Having a clear champion/owner of social media program (93%), Clearly communicated support from executive management (90%), education on what can be achieved through social media (90%), and a culture that encourages experimentation (88%). Here’s the PDF with results.
Read the full post here: Buddy Media and Booz & Company Present Campaigns to Capabilities: Social Media & Marketing 2011.
Posted on: October 22, 2011
Read These Related Posts
I am a bit of a stats nut. If not interrupted I can play with stats forever. But for people less obsessed with numbers here's something that might...
More than 6,000 SmartBrief readers participated in a study of social media usage by businesses. You can download the overview of the results. The...
A new study of marketers by Gleansight revealed that despite the growing interest and mainstream adoption of social media, the marketing activities...