In Social Media Aim for the Long Term

Social media salesI checked some Facebook ads tonight and approximately two thirds of them were just advertising some offer like a regular display banner. Hello there, we have some great stuff for you, come buy now. I think this is a misuse of social media ad space. Sure, I don’t know if these ads work or not or if anybody is even measuring. But, I think the point of Facebook ads should be starting a long term relationship not a quick sale.

Facebook ads should be about things that people care about, thing that will engage them and tie them to your brand. Gain the permission asset and the you can start selling them. There are marketers who “get it”. Some of the remaining ads invited people to become fans and promised something that might actually be interesting to these people.

Forget the quick sale. Aim for the long term. Think, what would you talk about if you couldn’t mention your products and services but had to get people interested. What would you have to do so that people would come to you and ask if you had a solution for their problem.

It is not easy and it takes time, but the base you built this way will last for a very long time.
__________
Image credit: Sachin Ghodke

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

2 Responses

  1. December 13, 2009

    […] This post was mentioned on Twitter by Priit Kallas, arendussahtel. arendussahtel said: RT @dreamgrow: In social media aim for the long term http://bit.ly/6imRbW […]

  2. March 23, 2011

    […] Don’t think in campaign terms. There’s no end date on your social media activities. Social media is long term. […]

Leave a Reply

Your email address will not be published. Required fields are marked *

Turn content into leads & sales!

Sign up and get the latest information




 
Sign up for free updates!