Applying game mechanics to social media

Everyone likes games – your preference might be for the simple, like Solitare, or complex, like World of Warcraft.  If you think games are frivolous, think again – they help us accomplish the simple, like getting an infant to eat, and the complex, like warming up surgeons or disaster response.  But as in all things, moderation is key and some people have died when taking games too far. Here’s how game mechanics work.  My friend Max Kalehoff blogged about five keys of successful game design as communicated by expert Amy Jo Kim (no relation to me).  I’ll apply her framework here:

  • Collecting things
  • Earning points
  • System feedback
  • Value exchanges
  • Customization and personalization

via Being Peter Kim: Applying game mechanics to social media.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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