Social media
Applying game mechanics to social media
Filed under: Brands, Social Media
Everyone likes games – your preference might be for the simple, like Solitare, or complex, like World of Warcraft. If you think games are frivolous, think again – they help us accomplish the simple, like getting an infant to eat, and the complex, like warming up surgeons or disaster response. But as in all things, moderation is key and some people have died when taking games too far. Here’s how game mechanics work. My friend Max Kalehoff blogged about five keys of successful game design as communicated by expert Amy Jo Kim (no relation to me). I’ll apply her framework here:
- Collecting things
- Earning points
- System feedback
- Value exchanges
- Customization and personalization
via Being Peter Kim: Applying game mechanics to social media.
