Author Archive: Steve Young

21 Social Media Marketing Statistics

Sick of hearing that social media is just a buzzword? Are you looking for hard statistics so that you can prove to your boss that social media is worth the investment? Looking for some pick up lines at the next social media meetup? Hey, did you know that Facebook-connected shoppers are 9 times more likely [...]

Author: Mitz Pantic

3 Greatest Free SEO Tools That You Can Get Your Hands On

Let’s admit it; free SEO tools are extremely hard to find and if you do find them they’re usually good for nothing. Search engine optimization is imperative for the visibility of your website and web masters are willing to spend money for them. This is why hundreds of SEO companies are cocooning each day and [...]

Author: dodonnell

Five Important Tips to Create an Effective Online Presence

According to the International Telecommunication Union, the total number of Internet users has increased from 1.5 billion in 2006 to 2.3 billion in 2011. This growth encourages businesses to have an online presence to reach potential customers. Although an online presence costs little, businesses must invest their time in order to make sure it is [...]

Author: David

Tips for Using Pinterest for Brand Promotion

Since first hitting the scene merely two years ago, Pinterest has quickly become the new darling of the social media world. The service allows users to quickly share images gleaned from across the web with their friends, making “boards” that contain images fitting within a certain category. Pinterest has proven to be an immensely addictive [...]

Author: Mason Brown

Best Mobile Marketing Strategies that Add Boost to Every Business

With the advent of smartphones and tablets, mobile applications have become indispensable programs for every person. With these apps, you can search places, communicate with friends, and learn the latest news in the planet. Apart from personal use, mobile programs and social networking websites have become successful avenues for business marketing. Not only are they [...]

Author: Tom Bishop

As Facebook Goes, So Goes Content Marketing?

Facebook is in trouble. Or it’s not in trouble, depending on who you ask, or when. As early as March 2012, long before the company’s IPO, some were predicting its collapse. But we know that Chicken Littles abound when it comes to any big event, such as the IPO of Facebook, the fastest-growing social media platform ever. [...]

Author: Roman Viliavin

The DON’Ts Of Blogging

Blogging can be a very useful tool for online marketing. It is a way to interact with your audience and potential customers, become better known in your specialist field and attract additional traffic to your website. But many first-time bloggers make serious mistakes, which only alienate their audiences and make it more difficult to build [...]

Author: Christopher Wallace

Executing an Effective Permission Marketing Campaign through Social Media Outlets

The concept of permission marketing was the brainchild of advertising guru Seth Godin, a trailblazer in the modern art of capturing the attention of consumers in a complex digital world. Godin contends that, today, companies can’t broadly disseminate marketing materials to the public at large and expect results. Although that kind of “interruption marketing” strategy, [...]

Author: James Cofflin

Social Media: 5 Things Every Project Manager Should Know

Being a project manager is often like being a juggler: everything you do boils down to maintaining a balance between all of the elements in play. Of course, juggling is an easy skill to pick up; managing business projects can require a little more subtlety. How, then, is a project manager going to strike the [...]

Author: Dean Vella

Taking Social Media to the Next Level – 3 Innovative Companies

When adopting a social media marketing campaign to your particular business, it is important to study successful social engagement strategies utilized by other companies. Even if your small business cannot implement all of the programs that larger multi-national companies can, many of their strategies can be duplicated. Reviewing the innovative uses of social media in [...]

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