Author Archive: Jaan-Matti Lillevälja

Reaching out to customers without direct branding – the Facebook way

Creating a Facebook fan page for your business or product is quite a common approach today. We create a page for product x and then go on the journey of getting as many people as possible to like our product. A good enough way to get clients, when done right – but you can push [...]

Author: Jaan-Matti Lillevälja

Businesses spending 60% less per lead in social media

In february, HubSpot released a report about the state of inbound marketing in 2010. The report was based on a survey of 231 professionals, who were familiar with their company’s marketing strategy. With direct mail, telemarketing and trade shows, outbound marketing has gradually lost its effectiveness (and importance!) in the marketing strategies of companies of [...]

Author: Jaan-Matti Lillevälja

How one video in Youtube can cause millions in brand damage

Passengers trapped aboard a grounded airliner isn’t something new – in fact it has happened for decades and nobody has seemed to care. People forgot the incident fast, but the reason they were forgotten was that people didn’t have the means to tell the story. Until now. A passenger recording the unpleasant incident and uploading [...]

Author: Jaan-Matti Lillevälja

Facebook is now the most visited website in the US

Event predicted by us and numerous other analysts has finally arrived – Last week, Facebook surpassed Google.com to become the most visited website in the United States. Facebook has enjoyed an enormous growth since the day it was created, having it’s fastest growth ever during the last three months of this year. When compared to [...]

Author: Jaan-Matti Lillevälja

Facebook to be worth over $40 billion dollars next year?

As WSJ reported, Facebook will probably go public in 2011, once it has reached a year of $1 billion behind it in sales. So a bunch of investors were polled about what they think the market capitalization would be – The results came to be between $35 and $40 billion dollars! Although, some brave analysts [...]

Author: Jaan-Matti Lillevälja

Dreamgrow has turned 2.0!

Time to open up the bottles! While discussing the date this company was started, we accidentally discovered that the birthday is… today! Which is quite a cool coincidence. Dreamgrow has now officially, but unnoticeably turned 2 years old (or young), going on third. Our third year has started with a really good base for growing [...]

Author: Jaan-Matti Lillevälja

Youtube search taking up 28% of all Google searches

A year ago, comScore reported that YouTube has grown to be the second largest search engine on the internet, topped only by Google itself. Today, comScore’s 2009 US Search Rankings Report, published last week, reports that YouTube searches grew by 35% in 2009, reaching to more than 3.9 billion search queries. YouTube had 50% more searches than Yahoo [...]

Author: Jaan-Matti Lillevälja

North Dakota is embracing social media

Among hundreds of other cities, companies and states, the state of North Dakota is also on the bandwagon of social media now. Their tourist agency has gained presence for the state in almost all of the available social media channels, the main ones being facebook, youtube and twitter. At rulegendary.com , people are asked to [...]

Author: Jaan-Matti Lillevälja

Facebook Having A Redesign

GigaOm has released two new screenshots, depicting the forthcoming redesign that’s going to change the look of Facebook a bit. We don’t know when the changes are supposed to happen, but generally, changes tend to happen soon after pictures are released. So, what has changed? The navigation bar has been reorganized, removing the doubled profile [...]

Author: Jaan-Matti Lillevälja

World Map Of Social Networks

Check out the related post: World Map of Social Networks 2010. “…This map made me think about the future of social networking sites. What stands between Facebook and world domination?” Italian writer, blogger and photographer Vincenzo Cosenza has put together a visualization showing the most popular social networks around the world on a map, based on [...]

12 »