Author Archive: Pam Velazquez

5 Reasons Social Media Fails – And How to Avoid It

Social Media is one of the most important marketing tools a company can have in its arsenal. But if it’s not used properly, it can spell disaster for a company, ultimately resulting in lost reputation and revenues. Here are the five biggest mistakes companies make when building up their social media, and the best ways [...]

Author: Pam Velazquez

Social Media in the Business Arena

Once upon a time the world was a much bigger place. Ideas like people sending messages through phone lines or enjoying moving pictures were farfetched. Traveling from one side of the country to another by paved roads was unheard of, and the idea of a man traveling in space was the stuff of dime-store novels. [...]

Author: Pam Velazquez

Small Businesses and the Power of WordPress

If you own a small business, it is important and in your best interest to constantly be on the lookout for ways to reach your clients. Effectively reaching your existing clients and new clients is quite literally the lifeblood of business. Any business owner or entrepreneur looking to reach more new customers or clients will [...]

Author: Pam Velazquez

Have You Considered Buying a Little Traffic?

You have set up a Facebook page for you and your business. Your friends “like” it and you are starting to see a little profitable traffic coming from the page. Wouldn’t it be nice to see a little more action? Have you considered buying a little traffic? Facebook offers the ability to drive traffic to [...]

Author: Pam Velazquez

How to Pick the Best Social Networking Site for Your Business

There can be no argument regarding the potential value of social networking sites for small businesses and entrepreneurs. Social networking sites are free to use and very effective. Those two facts help combine to make very useful tools. Of course, there is also the factor that if you are not using social networking, your competitor [...]

Author: Pam Velazquez

Making the Most Out of Your Newsletter Subscribers

Having many newsletter subscribers doesn’t mean much if you aren’t taking advantage of the opportunity to contact them and stay in touch. Oftentimes small businesses and entrepreneurs build up subscribers, but they don’t translate those subscribers into social media followers, repeat website visitors or, and most importantly, sales! In this article, we will look more [...]

Author: Pam Velazquez

Social Media Timing: Should You Tweet Morning, Noon or Night?

You may already feel as though you are tweeting morning, noon and night as it is, but is this the right strategy for you? In this article, we will look at sometimes neglected aspect of your tweeting strategy… what time of the day and week that you tweet? As it turns out, the times you [...]

Author: Pam Velazquez

Four Reasons Why You Should be Using Google Plus

There are four major reasons that you should consider using Google Plus. If you are not already using Google Plus, the odds are that this article will motivate you to consider doing so in the near future. Google is an amazingly large company with a variety of long term aims and goals. This fact certainly [...]

Author: Pam Velazquez

Get True Followers with Social Media

Social media outlets – Twitter, Facebook, Google Plus, LinkedIn, and many other sites – have given marketing new life. They enable a business to reach out to a much wider net than even just a website does. Social media lets companies attract traffic to their websites, and close sales nationally and even internationally. There are [...]

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