Social media
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B2B Business Case for Social Media
Filed under: Brands, Business, Social Media
Almost all business buyers use social media. On the other hand the same people are not convinced that they should use social media for B2B communication. The problem is in the lack of knowledge and experience. Christina Kerley has put together a presentation that helps to fill in some blanks and pave the road for the social media adoption in B2B. The 10 key benefits from the presentation are:
- Social media extends branding
- You can expand your reach
- Tap into relevant communities
- Influence the influencers and get positive word-of-mouth
- Boost your thought leadership position
- Cut marketing costs
- Get faster sales by sharing more information and having two way communication with the buyer
- Stand out! Be the first!
- Decrease complexity of decisions by helping and guiding
- Strengthen CRM efforts
Good points on the presentation. Many reasons such as the “too public” nature of SM makes many B2B cos shy away from it. However if any business that can relate to consumer market, even if indirectly, should be able to utilise SM for all the reasons in this presentation. Thanks for sharing the presentation.
Thanks Varsha! In my view “too public” means open and that way you can trust them more. Thus a good thing for the B2B company.
But the fear of loosing control and being open is a really big issue for most companies. I would say, just let go and see where it takes you.