B2B Social Media: 10 Ways to Boost Your Facebook Fan Page

Eloqua, JESS3 and BrandGlue published a very cool presentation. The case study gives you the techniques that Facebook marketing firm BrandGlue employed to grow Eloqua’s Facebook community by 2,500%, Facebook-referred traffic by 150% and Fan engagement to 3 times industry norms. Key points:

  • Stop using auto-posting tools: They cloud your content’s visibility.
  • Create a landing tab for new visitors: You wouldn’t believe the impact it has on conversion. Don’t Send Visitors to Your Facebook Wall!
  • Newsfeed optimization will become important. Shift your focus from “page views” to “stream views”: The action happens in the newsfeed.

To find out what you can fix now read 14 Signs That You Are Failing at Facebook Marketing.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

2 Responses

  1. Joe Chernov says:

    Thanks for sharing this Priit! The teams at BrandGlue and JESS3 worked exceptionally hard on it, so I am thrilled to see my partners cheered. Thank you, again! Joe

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