B2B Social Media: 10 Ways to Boost Your Facebook Fan Page
Eloqua, JESS3 and BrandGlue published a very cool presentation. The case study gives you the techniques that Facebook marketing firm BrandGlue employed to grow Eloqua’s Facebook community by 2,500%, Facebook-referred traffic by 150% and Fan engagement to 3 times industry norms. Key points:
- Stop using auto-posting tools: They cloud your content’s visibility.
- Create a landing tab for new visitors: You wouldn’t believe the impact it has on conversion. Don’t Send Visitors to Your Facebook Wall!
- Newsfeed optimization will become important. Shift your focus from “page views” to “stream views”: The action happens in the newsfeed.
To find out what you can fix now read 14 Signs That You Are Failing at Facebook Marketing.