Bank Threatens to Fire Staff Over Social Media Comments

A great example from Australia how not to do social media:

The Commonwealth Bank has threatened its employees with disciplinary action, including dismissal, if they do not report criticism of the bank made by others on social media channels, including Facebook. – Ewin Hannan, Industrial editor, The Australian

The Commonwealth Bank social media policy

I have heard that int North-Korea the you can be punished for the actions of family members or relatives. Seems that this is catching on!

“For example, your friend could post an inappropriate comment about the group on your Facebook page or create a blog about the group,”
……
“Failure to comply with this policy is a serious disciplinary matter and may result in disciplinary action being taken against you, which may include the termination of your employment,” the policy says.

I believe that The Commonwealth Bank will be an example for social media marketers for years to come. At least I’ll use it in my next social media seminar.


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Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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