Basics of Social Media Monitoring
I am writing a short article about the Basics of Social Media Monitoring. Here is a easy to understand framework I use for it.
First start with questions that our monitoring should answer and set measurable goals.
Then do the actual social media monitoring: Players (people and brands) create Content (post, comments, videos, other media) that is published in Channels (socnets, forums, blogs, etc). When starting from scratch: find Channels, see what Content has been published by what Players. Then start analyzing relationships, find influencers, etc. And it all leads to monitoring Results (trends, patterns, insights/knowledge, opportunities).
From monitoring we get patterns and trends that identify business and marketing opportunities.
Why you need to monitor social media?
- What do you need to know to improve your business
- Set goals to your social media monitoring
What channels to monitor?
- Social networking sites
- News sites
- Review sites
- Other media sites
What content to monitor?
- Original content
- Shared and curated content
Who to monitor?
- Your brand
- People and influencers
- Relevant topics
- Insights and knowledge
- Business and marketing opportunities
Please comment and let me know what other questions would you like to be answered by by a introductory article about social media monitoring.
- 48 Free Social Media Monitoring Tools
- Forrester’s Overview of Corporate Listening Platforms
- A Framework for Social Analytics
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