Be Fun on Facebook!
There’s huge boom of marketing on Facebook and a lot of brands are just wasting time and money. Facebook is a place to chill and hang with your friends. Trying to promote boring emotionless products and services will not get you very far.
Why people go to Facebook?
To connect with friends, to get interesting information, to find cool videos, to check out weekend’s party pictures, to comment, to express your mood (Argh, what a weather), to find out what others are doing. In short Facebook is fun and people go there mostly to kill time.
What marketers need to understand?
If your products and services do not have the coolness element, they are not fun or at least interesting for people then maybe you need to rethink how you are positioning your brand in Facebook. You need to be at least interesting if not fun. If you can’t manage that then there’s a big chance that you will not see ROI and your efforts will be wasted.
However I believe that almost every brand can manage at least “interesting” to a selected group of people. There may be some exceptions to this, but if you are not a funeral home, then let out your creativity or ask your potential customers how you can be of use.
So, before you go with the masses and start to market your B2B industrial products on Facebook, think if you have what it take to be interesting and maybe even entertaining.
Be cool! Give value to the target group, ask what you can do for them, engage!