Best selling social media marketing books
I got cold and some idle time. To pass time I browsed Amazon to check out what’s hot on the social media marketing shelf. Get some of these and you will get new ideas and tactics you can implement right now.
Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk, rating 4.5/5. This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan, Dharmesh Shah, rating 4.9/5. Stop pushing your message out and start pulling your customers in. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott, rating 4.6/5. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle.
The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko, David K. Brake, rating 4.7/of 5. The book will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff, rating 4.6/5. Two of Forrester Research’s top analysts show you how to turn the force of customers connecting to your own advantage. Josh Bernoff and Charlene Li show how leading companies are gaining insights, generating revenues, saving money, and energizing their own customers.
Socialnomics: How social media transforms the way we live and do business by Erik Qualman, rating 4.6/5. Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don’t be overwhelmed by it; read Qualman’s book instead.” – Jane Wooldridge, The Miami Herald
Tribes: We Need You to Lead Us by Seth Godin, rating 4.1/5. Tribes will make you think (really think) about the opportunities for leading your fellow employees, customers, investors, believers, hobbyists, readers. . . . It’s not easy, but it’s easier than you probably imagine.
The Social Media Marketing Book by Dan Zarrella, rating 4.8/5. This book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively.
Social Media Marketing: An Hour a Day by Dave Evans, rating 4.5/5. Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage.
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin, rating 4.6/5. A handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing.
Image credit Zsuzsanna Kilian