Category ‘Advertising’ Archive

4 Tips To Make Your Facebook Ads Convert Better

Businesses are now seeing more and more value in advertising through Facebook. Though, just like Google AdWords, there are several areas you will want to pay attention to get the best results. Here are some tips from Mona Elesseily, the VP of Online Marketing Strategy at Page Zero Media and Jennifer Sheahan from FBadsLAB. Studies show that the three types [...]

Author: Priit Kallas

Q3 ’11 Internet Advertising Revenues Up 22% to $7.9B

Internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. Read more: Q3 ’11 Internet Advertising Revenues Up 22% [...]

Author: Priit Kallas

Social Media Weekend: Latest Social Media Surveys, Reports and Trends

Social Commerce IQ: Fashion. Consumer findings from the report include: 53% of people have liked a fashion page on Facebook to stay informed about new offers. 7% of people share purchases; while 13% share deals. 48% of consumers would be motivated to make a purchase on Facebook if there was an attractive deal. B2B Marketers [...]

Author: Raul Kaevand

Facebook Advertising Basics

Businesses are now seeing more and more value in advertising through Facebook. Though, just like Google AdWords, there are several areas you will want to pay attention to get the best results. So below you can find the main areas to think about: Creating a Facebook Ad Campaign There are three main steps for creating [...]

Author: Raul Kaevand

15 Tips for Creating a Kick-Ass Social Media Campaign

As many of you know, I’m a big fan of creative Social Media campaigns. And luckily we live in the Social Media era, where there is no shortage of them. But what are the characteristics of a rocking Social Media campaign? How do companies gain millions of fans on Facebook and attract thousands of people [...]

Author: Pam Velazquez

How to Use QR Codes to Market Your Business?

Imagine shopping in a grocery store and learning about the country of origin of your fruit and vegetables by just scanning a code with your iPhone; or scanning a For Sale sign with your phone and getting the floor plan and sales price of a house. QR codes are a new and powerful technology that [...]

Author: Priit Kallas

Mobile website optimization will now get you lower cost per click

We will be introducing the mobile optimization of a website as a new factor of ads quality for AdWords campaigns that are driving mobile search traffic. As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords they will generally drive more mobile traffic at a lower cost. [...]

Author: Priit Kallas

Google Pushing Plus

The close-to-people-who-have-no-friends beta period of Google+ is over. Google+ is now open to every one. Well, except for people who use Google products like Apps. In fact Google+ started to grow quiet and Google really needed to stir things up. Hangout got a lot of great improvements and is now also available on mobile app. [...]

Author: Priit Kallas

20 Hidden Marketing Techniques That Make Consumers Spend More

Take a look at these 20 hidden marketing techniques designed to make you spend more, and find ways to use them in your online campaigns. Read the full article 20 Hidden Marketing Techniques That Make Consumers Spend More.

Author: Priit Kallas

Interactive marketing to approach 1/3 of all ad spend by 2016

Our projection shows this spending more than doubling to $76.6 billion, 35% of all advertising, by 2016 (and more than marketers now spend on television). This is massive. Digital marketing is unquestionably heading for the center of the marketing mix. Spend will near $77 billion as interactive gains legitimacy in the mix. Read more: Interactive [...]

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