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Messenger bots are in their infancy. You can tell that a technology platform is starting to take off when someone figures out how to make money with it. For Messenger, that happened when Facebook...
Content marketing trends that help you get your strategy in order. Consumers want information! They want to feel in control and make their own decisions. This behavior means that companies need to provide people...
By 2019, consumer internet video traffic will be 80% of all internet traffic across the world. Video will dominate the internet. Video will be the primary medium for how internet users will consume information....
Whenever I talk, write, consult, or lecture, I can’t stress enough the importance of blogging for your company or brand. Believe me; it really pays off. I have seen it time and again. If...
A social media manager has loads of responsibilities. Few of them include designing complete social media strategy, maintaining brand image, and assessing the effectiveness of the strategies. A marketing manager also needs to keep...
Facebook is kind of a slow updater. They have wide stretched between new features which are often far less well received than they had hoped. Sometimes their little tweaks even annoy users more than...
A picture is worth a thousand words. The graph below is from a IBM CRM study: From social media to Social CRM (What customers want). It’s pretty clear that there’s some disconnect between why...
So you want to do awesome Facebook campaigns but don’t have any good social media campaign ideas where to begin? Don’t just create another mediocre Facebook campaign. Like Seth Godin says: “Be remarkable!”. Here...
I have collected some examples of airline Facebook pages and brought out some unique applications that they have. The key takeaway, sadly, they could do it much better. 1. KLM Airlines KLM stands out with...
Engagement is the buzzword on everyone’s lips these days. Unfortunately, not everyone is are aware of what it really means and just how to get it. Much of inbound marketing relies on quantitative strategies and analyzing...
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