Category ‘Business’ Archive

Event Marketing A to Z [Infographic]

Event marketing has evolved. It’s no longer just direct mail invitations, phone calls and simply hoping that people will come. Now, it’s social media conversations, real-time communication and online video. Get up to speed on the latest opportunities that event marketing can provide you with–in respect to planning, promotion, execution and follow-up. Check out webminar [...]

Author: Priit Kallas

3 Ways to Make Inbound Leads More Effective for Sales and Marketing

Admit it. The thought of getting “found” by all of those new, interested prospects sounds really, really good, doesnt it? Dozens of targeted, quality leads pouring in, generated by your web site, social media campaigns, or blog. No more worrying about whether your salespeople are making cold calls. No more worrying about building the pipeline. [...]

Author: Priit Kallas

Basics of Social Media Monitoring

I am writing a short article about the Basics of Social Media Monitoring. Here is a easy to understand framework I use for it. First start with questions that our monitoring should answer and set measurable goals. Then do the actual social media monitoring: Players (people and brands) create Content (post, comments, videos, other media) [...]

Author: Priit Kallas

A Framework for Social Analytics

This report is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data—executives, strategic planners, social strategists, and marketers. It will outline the key challenges of social data, propose a value-based framework for social analytics, and recommend clear and pragmatic steps that companies engaged in social media must follow [...]

Author: Mart Prööm

Customer Interactions on Social Networks

Want cost-effective publicity? Try this for size. According to ROI Research and Performics study, at least half of the customers have expressed their satisfaction about a purchase, brand or retailer on the social networking sites. Additionally, 60% of online consumers have expressed their satisfaction on social networking sites such as Facebook. Publicity such as this [...]

Author: Mart Prööm

Viral video marketing: T-Mobile Angry Birds Live case study

Just this morning I came across an excellent video by T-Mobile which has tons of viral potential. Angry Birds is clearly the most popular game application on the market and this is a great example of how innovative videos can go viral. Just like T-Mobile and Rovio, your business could create huge brand awereness and [...]

Author: Priit Kallas

Where is the Money in Social Media (ROI)?

Marketers understand instinctively that if you talk to people nicely then they should be more willing to buy from you. But as @treypennington pit it “Happy feelings are not ROI. ROI means RETURN ON INVESTMENT.” MarketingSherpa has put thogether a 2011 Social Marketing Benchmark Report and in there you can see that people are looking [...]

Author: Priit Kallas

Slides from DirectStorm 2011 Conference

Here are the slides from today’s DirectStorm 2011 conference. The slides are mostly meant for people who attended the event as much of the content was delivered verbally. I hope you got some value out of it that you can put to work immediately. Thank you for attending! If you have any questions please don’t [...]

Author: Priit Kallas

What are Top 10 Brands by Reputation [Infographic]

Harris Interactive released a survey that ranks brands on reputation quotient (RQ). Google tops all the others brands with a score of 84.05. There are three other tech brands in top 10: Apple, Intel and Amazon.com. At the bottom of the ladder you can see financial services AIG, Goldman Sachs which is one of the [...]

Author: Priit Kallas

74% of users make a purchase as a result of using their smartphones

Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.) 24% recommended a brand or product to others as a result of a smartphone search 79% [...]

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