Category ‘Corporate Social Media’ Archive

Best Practices for Securing Corporate Data for Use With Social Media

Using social media to achieve business goals is now a global practice. The 2012 Social Media Marketing Industry Report indicated that up to 94 percent of marketing departments use social media heavily in their marketing and advertising strategies. According to Forbes, Facebook, Twitter and Google+ are considered essential for business communication. In addition to their [...]

Author: Ashley Verrill

The Great Social Customer Service [Infographic]

Infographic Summary “The Great Social Customer Service Race” was to created to evaluate how efficiently the nation’s top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service [...]

Author: Shan S

8 Examples of Automotive Digital Advertising Campaigns

While some people are quick to judge the auto industry for lagging in terms of things like social media, it’s hard to deny that when it comes to the traditional advertising medium-albeit through the internet-it’s much harder to find examples of auto companies that aren’t driving forward. In fact, this particular industry uses a vast [...]

Author: Priit Kallas

26 Social Media Marketing Trends for 2013

Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location. Read on to find out how marketing will change in the near future. 1. Social everything Social media is [...]

Author: Priit Kallas

Social Media Marketing Trends 2013 Collection

Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight. — Five [...]

Author: Priit Kallas

Social Media and Content Marketing Trends for 2013

Consumers want information! They want to feel in control and make their own decisions. This means that companies need to provide people with valuable content to build trust instead of marketing hype. Content marketing has been a growing trend for several years and it’s not going away. Following are the major trends in content marketing [...]

Author: Priit Kallas

Instagram Profiles on the Web

Instagram released profile pages for the accounts. The profiles on the web as they are called look really gorgeous. There is some resemblance to the Facebook brand pages. Here’s Nike’s profile. You can read more about Instagram Profiles on the Web on their blog. This will give Pinterest something to think about.

Author: Priit Kallas

21 Social Media Marketing Trends for 2012 in Review

Click here for 2013 Social Media Marketing Trends Last December I made some predictions about what will happen to social media this year. Now it’s time to see which of the predictions came true and what did I miss. I’ll be grading myself, one point for being spot on, 0.5 points if the trends that [...]

Author: Priit Kallas

Content Marketing and Strategy [SLIDES]

Last week I gave a lecture to Estonian Business School MBA students. The lecture topic is Content and Strategy and it gives an overview how to use blogs, content and social media to drive business results for your brand. The key points of the lecture are: Goals (measurable user actions) Marketing models (consistency, predictability, and [...]