Category ‘Corporate Social Media’ Archive

Content Marketing and Strategy [SLIDES]

Last week I gave a lecture to Estonian Business School MBA students. The lecture topic is Content and Strategy and it gives an overview how to use blogs, content and social media to drive business results for your brand. The key points of the lecture are: Goals (measurable user actions) Marketing models (consistency, predictability, and [...]

Author: Priit Kallas

Building Your Social Media Strategy for Scale

Check out this great presentation from Jeremiah Owyang. Dreamforce 2012: Prioritizing for Scale. Link to original slide on SlideShare.

Author: Priit Kallas

How Brands Must Combine Paid, Owned, and Earned Media

The Converged Media Imperative: How Brands Must CombinePaid, Owned, and Earned Media By Rebecca Lieb & Jeremiah Owyang With Jessica Groopman & Chris Silva Includes input from 34 ecosystem contributors. Consumers rarely pause to note provenance. Media are a veritable blur. The primary quest is for information, entertainment, or shopping. The goal is simply to [...]

Author: Susanna Gebauer

Content Marketing – Online and Offline Expertise

Have you ever thought that you are probably already doing content marketing ‘offline,’ with talks and presentations at conferences or business fairs? The concept of content marketing is nothing new, but web 2.0 has created unlimited opportunities to publish and spread content online with the help of the Internet and social media networks. If you understand the similarities and differences [...]

Author: Kelli Parkja

Leading Experts Discuss Social Media ROI

This discussion of Social Media ROI is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can find the first part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer. The questions are [...]

Author: Kelli Parkja

Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. The interviewees: Andrea Colaianni, Social Media Consulting Director, [...]

Author: Priit Kallas

5 Ways to Measure Social Media ROI

One of my former coworkers writes her master thesis about using social media marketing for business. Her work is based on interviews with top social media experts in the world. Reading her material and the interviews it was obvious that there’s no single easy way to measure social media ROI. 1. Direct Method The clear [...]

Author: Priit Kallas

Jeremiah Owyang: Lead the Dynamic Customer Journey [SLIDES]

Companies must adopt to the innovation changes happening in the digital healthcare and wellness category. The presentation shows how consumers have changed, some companies have adapted with innovation. This presentation provides a pragmatic framework that helps companies align Paid, Owned and Earned against the marketing funnel and showcases how esurance put it all together. You [...]

Author: Jackie Ryan

Big Brands And Social Media Fails

There are a lot of different forums these days that a brand is (and if they aren’t probably should be) involved in – from Facebook to Twitter, email campaigns, the company website and blog, as well as all of the traditional outlets and marketing vehicles. It’s a lot to keep track of – but the [...]

Author: Priit Kallas

45 Amazing Social Media Charts & Graphs

This slide deck on SlideShare 45 Amazing Social Media Charts & Graphs.

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