Feel free to share and re-post and please link back to the source (CC license).

Facebook IPO is Coming [INFOGRAPHIC] is a post from: DreamGrow Social Media

 Set rules and conditions!

Add a set of your campaign rules to your sweepstakes application, preferably in the footer section of your application. If you get into trouble, you can refer to your terms and conditions of your sweepstakes contest. These rules include who is allowed to participate, what are the prizes, legal disclaimers (such as the prize cannot be exchanged for cash), etc.

 Make your sweepstakes application shareable!

Make it so that users can easily share your campaign message by clicking on a share button which is on your application. The share should go something like this:

Title: Win 1000$ worth of prizes!

Body copy:  Company X is hosting a Facebook sweepstakes contest where we are giving out X, Y and Z prizes. Don’t miss your chance, enter now by clicking on this link! 

 Include an ‘invite friends’ button!

‘Invite friends’ will send an application request to the friends that you decided to invite. Simple as that. This feature is as important as the share button. Make it easy for others to spread the word.

 Have a specific action for participation!

What do you want the users to do in order to participate? It could be as simple as clicking on a single button which will ask them for application rights. Another great but simple action might be to make entering your email address as an action of participation. So, in other words – enter your email address and you have a chance to win X (scroll below to see an example).

For example, in order to participate in Clinique’s Facebook sweepstakes competition, one must enter several fields such as their first and last name, email address, birthdate, etc. It’s a bit too much if you ask me as the more form fields you have, the higher is the drop-out rate. Unless you are giving out a multi million prize that is.

 Take participant’s email address!

Getting the participant’s email address means you have another channel for communication to help your business spread your marketing message. It’s smart to integrate your marketing channels, so that you take the connections you establish through social media and add them to your mailing list. Also, as it’s a sweepstake, email address can be used to contact the winners.

 Follow Facebook’s Terms of Service!

It’s mandatory to follow Facebook’s Terms of Service and Promotion Guidelines to make sure that you’re not doing anything that violates them. For example, sweepstakes must be organized on Facebook applications. You cannot use Facebook’s own features (such as liking a page) as a method of participation. Also, to quote the promotion guidelines: “You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages”.

 Pick a desirable prize!

As with any sweepstakes, your prize will play a huge part and it might determine if your campaign is successful or not. Choose your own products/services or something very appealing to your target audience. By default, the prize should be directed towards those who actually are interested in what you have to offer. I’ve said it a couple of times already and I’ll say it again – don’t give out an iPad if you are a fishing supply store. Give out your own products or better yet, something exclusive that is not available for everyone to purchase.

 Give out several small prizes!

In addition to having a main prize, you might want to consider issuing out several small prizes such as some gift cards few times per week. Even these small prizes should be appealing to your target audience. The participants will have a chance to win the big prize or some gift cards, either way – chances to win something are increased significantly!

 Post regular updates on your wall!

Announce the winners on your Facebook wall, you can announce something like “We have drawn another lucky winner named Jane Doe. If you haven’t participated yet, do so by doing the following steps…” Usually these kinds of announcements will generate likes, comments and shares, all which have the potential to increase your sweepstakes viral effect.

 Use like-gating features

How to Run A Facebook Sweepstakes Contest is a post from: DreamGrow Social Media

I browsed through hundreds of brand pages and these are the ones I want to share with the rest of you. In no particular order:

Nutella

Carl’s jr

Oreo

Pizza Hut

Nabisco Cookies

Miller Lite

TIC TAC USA

Kroger

Propel

Crisco

Let me know in the comments below which category of brands you want me to research next for some inspiring landing pages.

10 Food and Beverage Related Facebook Landing Page Examples is a post from: DreamGrow Social Media

A list of Skype's different Facebook applications

Besides Facebook campaigns, your business should have some stationary Facebook custom applications which make the lives of your fans easier. Having some great applications gives you leverage which can be used to attract people back to your fan page and make them click “like” in the first place.

1. Welcome Page

This is an absolute must-have for your Facebook page. Include a call-to-action (ex: “Like our brand”) and a simple introduction about your business (ex: “We do X and Y for Z”). Don’t just stop there though, explain why they should like your brand (what additional value do I get from liking your page?).Here are 26 great welcome page examples for some inspiration. Example: Audi USA welcome page.

2. Exclusive Content

Provide your fans with exclusive content such as a special discount. This again gives you leverage and provides a reason for people to click “like”.

3. Newsletter Sign-up Application

Newsletter should be a very important channel for your business and this is why you want to make it available to sign up for your newsletter on your Facebook fan page. The application doesn’t have to be sophisticated at all. Feature the form, Unique Selling Proposition and a Call-To-Action. Example: our own newsletter sign-up form.

4. Contact Form

Suppose that your fans want to get in touch with you without leaving Facebook. This is the magic potion that solves the problem. Make sure not to use too many fields, just the necessary ones such as name, contact e-mail and the message itself.

5. Additional Content

Treat your Facebook fan page like a hub – if you think that some additional content would be extremely useful for your target audience, make a custom application and display it there. Such as the download links for ZARA’s mobile applications and Starburst’s iPhone application download.

6. Rules

Not everyone is good at communicating. Some use profanities, some spam too much, etc. To prevent offensive content, set some rules for communication. For example: Nescafé has set some house rules for communication.

7. Frequently Asked Questions/Customer Support

People might want to interact with your brand and some consumers might have a question or two regarding your product or service. To make sure that you wall is not bombarded with hundreds of questions, set up a custom application for FAQ and customer support. Take a look at Vodafone’s customer support tab.

8. Top Products/Services

Display your top products or services. Provide links to your online store or website for additional information. Example: FoodSaver.

9. Job Recruitment

Lately a lot of companies have started recruiting via Facebook. Maybe it’s time to consider adding a recruitment form or available positions. Example: Starbucks’ job search.

10. Product Integration

If your business is online, consider integrating your products with Facebook. For example Godaddy has a custom application for searching for a domain name.

11. Donations

Donations are extremely useful for non-profits, not so much when you’re a regular business. For example: American Red Cross via causes

12. Content/News/Blog

Besides posting content on your wall, it might be useful to make an application dedicated for your latest content. Example Appliances Online Australia.

Also make sure you read our post about how to set up your custom Facebook application.

Twelve Facebook Application Ideas for Your Fan Page is a post from: DreamGrow Social Media

Feedback

The most obvious use of the social web for local businesses is for providing valuable feedback. By setting up accounts for your business on sites like Yelp and Citysearch, you will have an efficient, quick, and free platform for conducting market research. Simply by reading customers comments you can find out what costumers are really saying about you. And, while a bum review by an unhappy costumer can hurt sometimes, it can also be of great value, because it provides an opportunity to diagnose and tweak the quirks in your business without needing to conduct extensive market research.

Of course, the positive feedback that you receive from the social web is a great boost for company morale too.

Networking

In addition to developing an improved understanding of your customer through the social web, you can also use it to network amongst other local businesses. Although MerchantCircle provides social features for customers, similar to Yelp and Citysearch, according to their vice president, Darren Waddell, “MerchantCircle’s social network is a platform for the merchant, first and foremost.” MerchantCircle enables local businesses to network with one-another in order to pass along advice, share ideas, and network amongst themselves. Obviously, a forum like this one is a valuable resource for business networking.

Exposure

Both internet mega giants, Facebook and Google, have rolled out the red carpet for local businesses with their respective capacities for them to market themselves according to their physical addresses.

Google Local allows businesses to put themselves, in the shape of an upside-down teardrop, on the Google map. This is no small feature, being as Google now helps local businesses rank for keywords of local interest, such as “dentist in Minneapolis,” and provides a phone-book-like listing of local businesses. Businesses that would otherwise command zero presence in search engine results now have a respectable chance of being found by targeted prospects.

Social Marketing

Besides, the Facebook “like” button, which requires no introduction, for social web marketing, Facebook has added a geo-targeted aspect to their online presence. By claiming your business and associating it with your address, you can allow mobile users to “check in” and tell their friends that they are at your establishment. This is a great way of gaining a word of mouth, or even viral, type of exposure.

Mobile Marketing

Another geo-targeted social media mobile platform, Foursquare, makes checking in to local establishments a sort of game. Foursquare provides incentives for people to check into their favorite local establishments often. For example, the customer that checks into any establishment the most earns the title of “mayor” of that place. Many businesses show their appreciation to their Foursquare best customers by providing them with prizes such as free drinks. Considering the valuable social media publicity that loyal customers provide, free drinks is a small price to pay.

How do these social web platforms fit into your marketing strategies?

Author Bio:

Scott Hersh is a business blogger for BCAblog.com the official blog of BCA: leaders in merchant cash advances.

The Power of Social Web for Local Businesses is a post from: DreamGrow Social Media

Facebook marketing campaigns has certainly been a rising trend of last year. However, while browsing through the web, I still come across plenty of examples where businesses fail with structuring their campaigns. At DreamGrow, we do a lot of Facebook custom applications and campaigns and this is why I hope my experience is of value to you. This post should help you guide through the process of making your Facebook campaign.

Define your campaign goals

• What is the campaign objective? For example, you launched a new product series and want to build awareness. In order to do that, you might consider launching an product-educational campaign which also gives out coupons for every participant. Coupons/small gift packs are great to establish the first contact between the user and the product.
• Why am I doing it? Is the campaign really necessary? What are the alternatives?
• What results am I expecting? Write down some estimated numbers such as 5,000 new fans, 450 additional sales in February, 10% Engagement Rate, etc.
• Set a clear and understandable goal which can be measured after the campaign ends.

What kind of actions do you want your users to do? Write down a detailed technical specifications of your campaign – what users can do and how to participate in the campaign. It’s also helpful to visualize the action-flow (see the example below). For example, your Facebook campaign objectives are to establish new fans in your target audience segment and also get them signed up to your newsletter for further communications in the future. So, you decide to make a sweepstake campaign.

In this case, there are four actions that can be performed:

1. Like (users like your page, otherwise they cannot participate in thesweepstakes)
2. Participation (user signs up to receive your newsletter)
3. Invite friends (users can invite their friends to participate in the sweepstakes)
4. Share button (users can share the campaign straight to their timeline)

What kind of Facebook campaigns are there?

There are several campaign models from which you can find the one best suited for your business:

• Sweepstakes – the most common of them all. Users participate and random winners are drawn from the hat.
• Quiz – ask a few questions that are related to your niche. Offer them an incentive (a prize or a discount for example) for taking part in your quiz. The quiz can be of educational purpose or act as a method of research.
• Voting – people love making TOP lists and having a chance to vote. A pizza restaurant can ask users to vote for their favourite toppings for example. Another great example comes from Tesco who lets users vote on what the next discounted product will be.
• Discount campaigns such as group deals or one time offer coupons for participation.
• Games – these are more sophisticated in terms of user actions. Design a game and brand it according to your niche. A car brand could easily design a simple rally game on Facebook and award the top players with prizes such as discounts, extras, etc.
• Photo and video contests. For example, last year Oreo fans could upload a picture of themselves featuring Oreo cookies and get a chance of being featured on Oreo’s profile picture as their fan of the week. The privilege came with extra prizes, of course. This year, however, Oreo is taking it one step forward. Click on the link above to find out what’s happening!
• Unique applications such as social life audit by Ultimate Vodka where the users profile is analyzed. The user gets points for pictures, check-ins, photo tags, etc and a scoreboard was generated. These custom applications are typically used to give the users something interactive to play with – for example an NFL club could develop an application that lets people make their own jerseys.
• Social good (awareness) campaigns – give out X amount of donations to your favourite type of charity for an user action. Brand your business as one that is socially responsible. Another great example is the anti-drug Facebook timeline campaign in Israel where they creatively used Facebook’s timeline to visually highlight what drugs can do to you.

The creative idea of your campaign

• What’s the message your trying to get across? If you’re goal is to promote a new product, what are you saying to the potential users? Make your message clear and simple to understand.
• Make your campaign unique and interesting. SimplyZesty has written a great post about the 20 most innovative Facebook campaigns. Read it, study it.
• Make the creative idea relate to your brand.
• Whenever possible tie the campaign to buying or using your brand. (Click to win an iPad is not the best idea).

What do I need to consider?

• Agency vs inhouse. Do you have all the resources to create the campaign or do you need to outsource?
• Design. Have all of the important actions above-the-scroll.
• There are third party tools that can be used to make campaigns such as WildfireApp.
• Cost. Well, duh! Make estimates between the cost and return. For example, total costs are 3000 dollars and you estimate to receive 1,000 newsletter sign ups (usually there’s a monetary value similar to customer lifetime value associated with a newsletter sign up), 200 sales (profit from these sales), etc.
• If there are prizes, how will I be contacting the winners? The user’s privacy settings can disallow sending private messages (it’s against Facebook’s rules of promotion anyway), so consider taking their email address instead!
• What is my target audience interested in? Do they want discounts, add-ons for your products or something else? This is important to know as you want to set a desirable prize.
• Make your campaign too complicated and you risk having not many participants.
• Is the user experience easy and understandable? The best practice is to tell them what to do in order to participate – guide them through the process!

How to gain coverage?

Mention your campaign on your Facebook profile picture

• Use Facebook ads. Read more about Facebook ads here, here and here.
• Make sure to add share buttons on your campaign page. The best practice is to make everything easily shareable.
• Write about your campaign on your Page’s wall. Make regular updates if it’s a longer campaign.
• Direct users from  your other marketing channels to your Facebook page. Use your newsletter, your website, blog, offline store, etc.
• Use your profile picture wisely, direct the users to your campaign application

Measuring results

• Use Facebook or third party such as HootSuite insights to measure new likes, activity, engagement rate and so on. How many new fans did you gain during the campaign period? What was your page’s engagement rate like? Read more about Facebook important metrics here.
• Measure how sales performed during the campaign period. Did you sell more? What was the profit?
• Measure inbound traffic from Facebook to your website. Did it increase? 

Bonus tips

• Tag all outbound links to your webpage. Read more about tagging links here.
• Check out our Facebook cheat sheet for all of the measurements you need.
• Always use call-to-actions! You might find a suitable call-to-action here.
• Always test your custom applications in different browsers to make sure they work! Internet Explorer is bound to have some rendering and CSS issues that need to be fixed.
• Learn how to set up your Facebook application here.
• Before launching your campaign, make sure you have avoided all of the mistakes businesses are making on Facebook.
• Always keep yourself up to date with what’s happening on Facebook. Facebook has the habit of changing their API and structure and this means that what’s working today might not be working tomorrow.

I hope you enjoyed this post. Please let me know in the comments if you have anything to add.

How to Create a Facebook Campaign is a post from: DreamGrow Social Media

Now that we have the top 10 social networking sites for December 2011 let’s see what happened last year. But before we go there’s another new entry to the top 10 list. Pinterest has entered the list with 0.39 percent market share. That is almost the same as Google+ with its 0.41 percent.

We haven’t covered Pinterest much but now the data shows it’s important and we had our first encounter with it on our own site. Last Saturday and Sunday we had a surge of traffic reaching almost 1000 visits per hour and the source was Pinterest. We look at the data and give you an overview of the Pinterest in near future.

So, what happened in 2011? There were three new entries to the top 10 social networking sites. Surprisingly Linked in wasn’t there a year ago. The other two were Google+ and Pinterest.

Twitter grew its market share from 0.93 to 1.48 percent. The other big players, Facebook and YouTube, moved sideways with no significant changes in the market share. For Facebook the number around 64 percent seems to be as high as they will get but YouTube might still grow.

The social networking sites to watch in 2012 are:

• Google+ they are doing everything they can to make it work and even with all the Google’s might behind it it can go either way.
• LinkedIn This is the site that connects the professionals. It’s here to stay but their market share should stabilize somewhere between 0.6 and 0.9 percent.
• Twitter has still room to grow but it will not challenge the Facebook in its dominance. Google+ is another matter and the current fight between Google and Twitter about the inclusion of Google+ pages in search results is a clear indicator that Twitter feels threatened by the search giant.
• Pinterest a social bookmarking site that came out of nowhere. Still to early to tell but it has a power to drive traffic to your site comparable to that of StumbleUpon.

Percentages for the big players in November:

• Facebook 63.26%
• Youtube 21.16%
• Twitter 1.48%
• LinkedIn 0.56%

Let us know in the comments what will happen with social networking in 2012.

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

Top 10 Social Networking Sites by Market Share of Visits [December 2011] is a post from: DreamGrow Social Media

As a Facebook Page, you should have a clear strategy for your communications — just getting “likes” won’t cut it, it simply supports your strategy. Priit Kallas wrote a great post about creating a social media strategy — read it, if you don’t yet have one!

In this post, you’ll learn how you can simply create a custom landing page and serve different messages to people, depending if they’ve “liked” you page or not. Something like the Redbull does (you can see other great examples of Facebook landing pages here):

Redbull’s Facebook page: Difference between landing pages when person doesn’t “Like” it and does.

I order to setup your landing pages, you’ll need:

• Access to a PHP hosting
• SSL certificate so your content can be accessed via “https”
• Design pages for two states (Like and not)
• Facebook Page Admin rights

Before we get started, let’s get some terminology straight. Before Facebook did several rounds of redesign, it used to have Tabs on top of the Facebook Pages, which served as a primary navigation for pages. Today, these tabs have moved to the side as became links, BUT the naming has stayed the same — Facebook still calls them “Page Tabs” and that’s what’s I’ll use thruout the post.

Here’s a screenshot of what is considered to be “page tabs”:

Now when we have this straight, let’s get started!

1. Grant Access to the Facebook’s Developer App & Do a Basic Setup

Go to https://developers.facebook.com/apps and click on “+ Create New App”.

You’ll be asked to give access to the Developer app, click “Allow”:

Now you can type in your future App’s name (it will have limited visibility for users, but it’s a good idea to put your page’s name in there, e.g. “Amsterdam Printing Welcome”) and a namespace (a unique identifier for your app within Facebook):

When you press “Continue,” it might ask you to verify your Facebook account, which you can do by either adding a phone number or a credit card. Example below shows verification via phone number (it just texted a code which I had to enter):

With this basic setup, you now have the App Id and a App Secret code you’ll need to use on the pages you’ll show to users:

2. Set-up the Pages on Your Own Site.

Now when you have the App Id and App Secret, you can create two pages: first you’ll show to those who don’t “Like” your page and the other one to those who do.

In the code shown below, we are using latest version of Facebook SDK in PHP and a simple index.php file which determines if person likes the page he or she is currently on.

[download link for zip file: includes Facebook SDK]

In the index.php, make sure to change values for App Id and App Secret.

After publishing the page, test if everything works and if you go directly to it, it shows default content (state when don’t “Like” the page).

This URL becomes you “Page Tab URL” which you’ll need in the next step. (For Amsterdam Printing, this URL is http://apps.amsterdamprinting.com/apl-facebook/welcome/).

 3. Complete Setup of Your Facebook App.

Go back to https://developers.facebook.com/apps, click on “Edit App” and scroll down until you see “Select how your app integrates with Facebook”.

Check “Website” and a “Page Tab”, copy-paste direct URLs, decide of the Page Tab Name — this is what users will see on the left side as a link and hit “Save Changes”:

Note that as of October, you’re required to provide a Secure URLs for Page Tabs. Make sure that your hosting has an SSL certificate issued to it, or otherwise, you page tab won’t show up for users who chose to always use encrypted connection with Facebook.

I also highly recommend adding an icon to your app — it adds to the visual appeal!

To add the icon, simply go to your app, click on “Edit” and then or “Edit Icon”. Icons are 16×16 pixels, but if you upload a bigger (square) image — Facebook will scale it down to the right size. Icons will display to the left of your Page Tab Name and can be used to capture users’ attention.

 4. Add “Page Tab” to your Facebook Page.

This is the trickiest step — there’s actually no button to add your new app to the page. Instead, you need to manually populate the following URL:

https://www.facebook.com/dialog/pagetab?app_id=[app_id]&next=[Page_Tab_URL]

For example: https://www.facebook.com/dialog/pagetab?app_id=199092376851759&next=http://apps.amsterdamprinting.com/apl-facebook/newappwelcome/

It will ask you to select a Page you want this to add to, and you’re almost done!

Few final adjustments: reposition newly created Page Tab to the desired spot by going to the Facebook page and clicking “Edit” on the bottom:

And then drag the tab and click “Done.”

In case you want to rename the Page Tab — go back to the developers.facebook.com/apps and click on “Edit App.” Scroll down until you see the “Page Tab” settings and adjust the name:

The last step it to make your newly created Page Tab to be a default landing page for your Page.

Go to your Page, click on “Edit Page” and select your new Page Tab as “Default Landing Tab”. This will be the first tab users will be shown when going to your page, motivating them to Like it!

I hope this how-to was easy to follow. Test it out in action on http://www.facebook.com/AmsterdamPrinting  and if you have any questions, leave a comment below or tweet @svolinsky.

This is a guest post by Slavik Volinsky, Online Marketer at promotional products company, Amsterdam Printing. Follow him on twitter: @svolinsky

How To Set Up a Custom Facebook Landing Page is a post from: DreamGrow Social Media

Here are some tips from Mona Elesseily, the VP of Online Marketing Strategy at Page Zero Media and Jennifer Sheahan from FBadsLAB.

Studies show that the three types of images that convert best on Facebook ads are:

1. Smiling Women
2. Bright Logos
3. Faces

Happy Women

The best performing images to use in Facebook advertising are of happy women. Women who look overjoyed, free and are looking directly at the camera convert best. Also, try images of women who joyfully have their arms in the air.

Colorful Logos

Try logos that are colorful and engaging. If your company’s logo is boring or bland, make look colorful by adding a colorful border, background or text. Definitely avoid blue and white as the colors blend too much with Facebook’s colors (think contrast to capture attention).
Images with text on them (calls to action) convert better than images alone. In general, ads with a “reason” convert better than ads with no reason. So don’t just tell people about your accounting services but include a reason like: 1) end of tax year special or 2) an online promotion with savings available for 3 days only.

Use colors in your image that contrast with Facebook’s shades of blue— they command more attention and stand out from the rest of the website.

Note: product images do not convert as well as straight up colorful logos.

Headshot

Ads with people, and especially close ups of faces and eyes tend to get a higher click through rate. In other words, give your ad a human touch! Happy pictures where people are looking directly at the camera work best.

Extra Tip: Image Size

It’s best to upload horizontal (landscape) images to ensure you’re maximizing the space available, which is 110×80 pixels

4 Tips To Make Your Facebook Ads Convert Better is a post from: DreamGrow Social Media

If you’re quite new to the whole internet marketing world and you want to use Facebook as part of your online campaign, here are the most common mistakes other businesses do that you should avoid.

Failing to Apply the Basics

Facebook has thousands of tools and applications that businesses must explore to use Facebook to the max. Even now, there are companies who don’t take the time to create a custom landing page, don’t fill out the Info section, and don’t even edit their thumbnail image after uploading a profile photo. Moreover, businesses don’t invest enough time to learn and analyze their Facebook Insights to know which posts generate the most engagement and what works for them.

“Set It and Forget It” Mentality

Your company’s Facebook page will not run on its own. Creating it and setting it up is just one of the many steps that you have to take in order to create a fan base. Engaging your fans requires investing precious time to update your page. Ignoring this aspect will not just hurt your brand’s fan growth, it will also affect your existing relationship with your customers—especially those who are expecting timely responses to their posts and questions.

Unvaried, Boring and Impersonal Posts

There are businesses who forget or don’t know that Facebook is a social place. As a result, they auto-post content straight from their website only. What they don’t know is that it makes their posts predictable and boring for their consumers. Their content may also suffer from auto-publishing, because Facebook gives low priority to auto-published content. Avoid this mistake by mixing up your status updates with photos, images, fun stories, jokes and use Facebook’s native tool to naturally post your content.

Violating Facebook’s Terms

Aside from learning how Facebook works, you should also educate yourself with the social network’s user terms. At least on the basic level. Business owners usually commit violations for example by using personal page to promote their brand instead of a Facebook fan page, failing to abide with Facebook’s terms about conducting a contest, and over-tagging people in an image. The last one is something that businesses should be aware of, as this can be reported as an abusive behavior on your part.

Facebook, with its 800 million users, is definitely one of the best tools to potential consumer for your brand. However, it’s more than setting up a page and spamming your fans’ news feed with your content. It is really a must to educate yourself on how to build and engage your audience without violating the social network’s term.

Must-Read: The Biggest Facebook Marketing Mistakes is a post from: DreamGrow Social Media