Category ‘Leadership’ Archive

Social Media Weekend: Strategy, Planning, Google Buys PostRank

The nuances of strategy. One of the topics discussed at the recent MARCOM forum which there was great confusion about was the entire concept of marketing strategy. Marketers are genuinely confused at this point about strategy from a company perspective vs. strategy for specific marketing objectives. Marketing and PR must start with strategy. I’ve thought [...]

Author: Thomas Morrison

The Power of Social Media: Egyptian Revolution

Social media is no longer limited to status updates and posting photos from a friend’s birthday party. Social media has become one of the most powerful factors in grassroots socio-political mobilization across the globe. The January 25 revolution in Egypt gained a major foothold with the application of social media tools like Facebook and Twitter. [...]

Author: Priit Kallas

What will be the next big thing after Facebook and Twitter?

I found this really terrific answer in Quora: The next big thing will not come out of an incubator. The next big thing will not involve people who attend or speak at tech conferences. The next big thing will not be discussed on Quora as being the next big thing until it is already obvious. [...]

Author: Priit Kallas

We Want Social Media Marketing, Right Now!

Some companies try to use social media in the same way as traditional banner space or TV ads. They think that social media presence is on tap and available whenever the need arises. When their campaigns end their social channels go silent. I believe that in social media you have to build relationships. When you [...]

Author: Priit Kallas

Planning Social Media Resources

I have often seen people start with their social media activities and fail because they have miscalculated the effort it takes to keep going and resources the have available. In corporate environments you have to talk to people and get them on you side. There are three major components you need to consider: people, time [...]

Author: Priit Kallas

Surprising!

Seth Godin writes that if you need to be better than expected to make it work then it becomes a standard and the new expectation. Seems that you get int infinite loop and at some point you just will not be better than expected. I think there’s a way that will not escalate expectations. You [...]

Author: Priit Kallas

Social Media Weekend: Social EQ, Social Strategist, Mobile Commerce

Social EQ. Advanced statistical analyses of extensive qualitative and quantitative research among Social Informants allowed APCO and The Huffington Post to identify the six distinct factors of successful social media campaigns. Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk by Jeremiah Owyang. Social Strategists are plagued with [...]

Author: Priit Kallas

How to Create Your Social Media Strategy?

Get your strategy in place before you start. I will give you easy to follow steps that help you give your social media strategy a solid foundation. Strategy is the why and what part of your social media activity. Strategy seems abstract and that is why people often go directly to tactics. Tactics feels more [...]

Author: Priit Kallas

Seth Godin: Quieting the Lizard Brain

“What you do for a living is not be creative, what you do is ship,” says bestselling author Seth Godin, arguing that we must quiet our fearful “lizard brains” to avoid sabotaging projects just before we finally finish them. Keep shipping! Ideas are a dime a dozen. Only the ones that get shipped have chance [...]

Author: Priit Kallas

Lead

Stand up in front of strangers. Propose an idea that might fail. Challenge the status quo. Resist the urge to settle. via Seths Blog: Thanks for leading.