Category ‘Links’ Archive

Timing Your Social Media Marketing B2B vs B2C

I found this very interesting infographic from Argyle Social about timing you social media activities for B2B and B2C. I’m also using it to test how Pinterest embedding works. Source: argylesocial.com via dreamgrow.com on Pinterest

Author: Priit Kallas

Social Sharing Boosts Email CTR Up To 115% [INFOGRAPHIC]

Interesting statistics from GetResponse: Social sharing is an unstoppable trend in email marketing. Actually, we could risk stating a thesis: email is a social tool, too. Why? Just check out the figures from our latest research on the impact of social sharing, which we unveiled in the infographic Email Marketing + Social Media. When 1+1 [...]

Author: Priit Kallas

5 Big Reasons CEOs Should Get Social [INFOGRAPHIC]

Over the past few months, we’ve introduced you to some of the most impressive CEOs in the digital marketing and tech space. While the businesses have flourished online, so too have the social profiles of the CEOs — they realize the power of Twitter, Facebook and other social platforms, and they use them regularly. via [...]

Author: Priit Kallas

Q3 ’11 Internet Advertising Revenues Up 22% to $7.9B

Internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. Read more: Q3 ’11 Internet Advertising Revenues Up 22% [...]

Author: Priit Kallas

Google+ Launches Pages For Brands

Google+ is taking another major step needed toward becoming a full-fledged Facebook rival: it’s launching Google+ Pages, which allow brands, products, companies, businesses, places, groups, and everyone else to establish a presence on the service. The product is a lot like Facebook Pages, but there’s one major difference: Google is baking some elements of Google+ [...]

Author: Priit Kallas

$8 trillion exchange hands each year through e-commerce [McKinsey Report]

In a paper prepared for the Foreign Commonwealth Office International Cyber Conference, MGI examines what more can be done to fully capture the benefits of the Internet. Internet accounted for 21 percent of the GDP growth in mature economies over the past 5 years. Two billion people are connected to the Internet. Almost $8 trillion [...]

Author: Priit Kallas

Trends: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide

Findings from IBM showed that in the next three to five years, 82% of CMOs surveyed worldwide will increase their technology investment in social media, and 81% plan to focus on customer analytics and customer relationship management (CRM) solutions. Read the full article: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide – eMarketer.

Author: Priit Kallas

What Do Facebook Users Expect from Brands?

Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way. Read the full post here What Do Facebook Users Expect from Brands? – eMarketer.

Author: Priit Kallas

10 Reasons Customer Care Has Changed and How To Build a Strategy [Video]

Watch this one hour webinar from Jeremiah Owyang and David Lowy: Responding to Customers In Social Support May Be Hurting Your Brand. Why? You may be teaching your customers to yell at their friends in order to get your attention. You must develop a social support strategy that involves an escalation process, will scale, and [...]

Author: Priit Kallas

The ROI of Social Media [Infographic]

Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps [...]

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