10 Best Social Media Case Studies. There are many companies have used social media to promote their brand to improve and some of those companies have achieved remarkable success.
Social Media Optimization Case Studies & Tips. Optimizing social media for search engines, presents a tremendous opportunity to grow social networks and build traffic to content that allows visitors to consumer, engage and share.
The 5 types of social currency. The social web has created a hyper-word-of-mouth platform that has tipped the balance of power away from brands. As a result, brands are now beginning to realise that engagement is the new communications. In order for a brand to achieve engagement with its stakeholders, it needs to consider the value that their content will deliver, or to frame it from the recipients perspective – what’s in it for me.
Social Media Complicates Work-Life Balance. Social media usage has soared not just among the general population but also among at-work Internet users, who are heading to the sites for both personal and professional reasons in greater numbers.
In the closing days of 2009 Pepsi decided against hiring Justin Timberlake, Cindy Crawford or even Britney Spears to speak for them during the 2010 Super Bowl. They would instead take the $20 million budgeted and use it to talk directly — and to listen back — with consumers through the web. It was the final and perhaps the most significant signpost marking 2009 as a year where emerging social media technologies mandated new strategies for anyone who deals with the public.
What’s happening in social meida. The “Who’s Blogging What” ebook brings together the opinions from several bloggers including Ann Handley (MarketingProfs), Mitch Joel (Six Pixels of Separation), Paul Dunay (Buzz Marketing for Technology), and Mike Volpe (HubSpot). Read their thoughts about:
What to expect in social media in 2010?
What benchmarks can marketers use to measure social media ROI?
How do you separate hype from reality in social media marketing?
This weekend I’ve been reading a lot of psychology articles. It’s really amazing how much information is out there that would help us to make our marketing communication and social media strategies more persuasive. Take the title of this post for example. It is based on the innuendo denial effect.
Innuendo and damage to reputations by Daniel H. Wegner, Trinity University. In the series of studies reviewed here, it is found that people are remarkably insensitive to innuendo qualifiers, basing their impressions instead on innuendo statements. The conditions under which this phenomenon can promote damage to the reputations of people, organizations, or products, and the steps that may be effective in avoiding such damage, are the principal concerns of the research.
Frist we believe and then we may start to think critical. You Can’t Not Believe Everything You Read (PDF) by Gilbert D.T., Tafarodi R.W., Malone P.S. Can people comprehend assertions without believing them? Three experiments support the hypothesis that comprehension includes an initial belief in the information comprehended. Test subjects were exposed to false information about a criminal defendant or a college student. Some were exposed to this information while under load or time pressure. Then test subjects were asked to make judgments about the target (sentencing decisions or liking judgments). Results showed that load and time pressure caused people to believe the false information and use it in making consequential decisions about the target.
Can you believe what people say about themselves in a Facebook profile? It seems that a little touching up here and there would be an easy thing to do. Make yourself a little better closer to the ideal self you want to be. The research shows that we are pretty honest about ourselves. Facebook Profiles Reflect Actual Personality, Not Self-Idealization.
Why Do People Watch Scary Movies, Stay in Ice Hotels or Eat Bacon-Flavoured Ice-Cream?. Our minds love consuming concepts almost as much as our bodies crave food. Like our appetite for food, though, our appetite for ideas is only satisfied for a short period before we become hungry again, so hopefully this nugget of conceptual consumption will keep you going until the next click…
Altimeter Webinar: Understanding Your Customers’ Social Behaviors. Jeremiah Owyang and Charlene Li webinar introducing how we are thinking about how companies can understand their customers through what we are calling “socialgraphics”. Where are your customers online? What are your customers’ social behaviors online? What social information or people do your customers rely on? What is your customers’ social influence? Who trusts them? How do customers use social technologies to learn, make decisions, and support your products and services?
Very nice overview on how to start listening to your customers (PDF). Blast Radius goes over the steps of getting your ducks in a row and see what’s important for your communication to boost the brand.
Listening better by defining what you want to know and choosing the right mix of techniques
Interpreting data through a practical framework
Expressing insight in human terms using personas and story-telling
With this holistic approach, you’ll not only improve the success of your marketing initiatives, but also quickly turn incidents like the Motrin backlash into lessons learned. And ideally, prevent the Motrin mix-ups from happening in the first place.
The PDF also contains a test where you can measure how well are you listening.
7 Key Findings On The Use of Social Media And E-Commerce: New Study. Online retailers have been rushing into using Social Media as the next big marketing thing and yes it is showing some promise. A recent study by Compete which evaluated online shopping trends, unearthed some interesting findings about the use of Social Media and online shopping, especially about Facebook and Twitter.
Case Study: Social Networking Does Work. M+R Strategic Services released their 2010 NonProfit Social Media Benchmark Study: An Analysis of Growth and Social Engagement Metrics for Nonprofit Organizations. The findings in the study are quite re-assuring for some of the best practices we already know.
Paul Gillin’s Guide to Choosing Social Media Tools. Most companies have the same problem: They’ve dabbled in blogs, Twitter and Facebook fan pages but after several months they lack traffic, followers and fans. They’re frustrated and confused. Wasn’t this supposed to be a cheap and easy way to build their brand and bring in sales? Social media demands a strategy, and that’s where businesses usually don’t go far enough.
B2B Case Study: How to Get Started in Social Media. The second in a series of “How To’s” to help you add social media to your integrated marketing communications program. Integrated Marcom Minute interviewed Katherine Watkins, Marketing Communications Manager, Eastman Chemical Company, to learn how she and her marcom team integrated social media into their marcom mix.
Adopting Social Media in the Enterprise. Most enterprises have made attempts at dipping their toe in social media mostly by establishing a presence on what we will call the “free social web” – Facebook, Twitter, LinkedIn, etc. While these social outposts are extremely important for branding and driving traffic to an enterprise’s web site or online community, they are difficult to measure and track and, most importantly, it’s difficult for the brand to own the conversations happening within the broader social web.
Game mechanics are behind the successes of the biggest social networks and online role playing games. But game mechanics is not only for the online, it applies to all interactions between people on-line and off. Today I read Robert Scoble’s post and decided to make a list of resources that have caught my eye in this field. Following these principles can really make a difference. So here we go:
Applying game mechanics to social media. From Peter Kim: If you think games are frivolous, think again – they help us accomplish the simple, like getting an infant to eat, and the complex, like warming up surgeons or disaster response. But as in all things, moderation is key and some people have died when taking games too far.
How Simple Game Mechanics Can Impassion People To Do More Business With You – with Amy Jo Kim. After listening to Amy Jo Kim in this program, you’ll see that there’s more going on under the surface. You’ll understand the levels of activity that you need to build in. And you’ll get a virtual toolbox full of tools that you can use to add game mechanics to your business and build a passionate audience that competes to take more action on your site.
Motivating consumer behavior through game mechanics. Often users of applications need to be encouraged to perform actions for the system to work, or in some cases for it to work better and improve the experience for others. Startups know this all too well – I’ve rarely come across one which doesn’t require some sort of input from their users on some level.
So here you go, start making your own project addictive!
Olympics’ Social Rings. TV may still be the big marketing vehicle around the Olympics, but sponsors use social media to build buzz and get fans involved.
“People are blogging with their phones and taking photos with them,” says David Steel, svp of strategic marketing, Samsung Electronics America. “The timing seems perfect to have a program oriented around mobile social networking.”
A Third of Adults Now Post to Sites Like Facebook, Twitter Once a Week. The ranks of these networkers, dubbed “conversationalists” in a report released today by Forrester Research, have grown in the past couple of years. They’re mostly women, and they aren’t only young people — 70% of the adults in this category are 30 and older.
Retailers Lure Moms with Social Media, Free Stuff. The study found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively). Moreover, 15.3% maintain their own blog.
Study Reveals Facebook Better Than Twitter for Marketers. Can’t say that it surprises me. Facebook encourages users to aggregate external content on Facebook to be viewed within the network, while Twitter encourages users to link externally, viewing content outside of the network.
People in the U.S. continue to spend more time on social networking and blog sites as well, with total minutes increasing 210% year-over-year and the average time per person increasing 143% year-over-year in December 2009.
A really good presentation from Eric Weaver with audio.
EVENT: 2010 Consumer Electronics Show
AUDIENCE: Marketers
SYNOPSIS: The Social Media Hype Bubble is OVER. Consumers are getting burnt out on the hype around the media. So should marketers get out of social marketing? HELL NO. This presentation provides ten suggestions that leverage current trends in social media adoption by both consumers and business.
One interesting point is that Eric is from Tribal DDB. We here at Dreamgrow helped to get the DDB Estonia Facebook fan page up.
10 Best Social Media Case Studies. There are many companies have used social media to promote their brand to improve and some of those companies have achieved remarkable success.
What’s happening in social meida. The “Who’s Blogging What” ebook brings together the opinions from several bloggers including Ann Handley (MarketingProfs), Mitch Joel (Six Pixels of Separation), Paul Dunay (Buzz Marketing for Technology), and Mike Volpe (HubSpot). Read their thoughts about:
This weekend I’ve been reading a lot of psychology articles. It’s really amazing how much information is out there that would help us to make our marketing communication and social media strategies more persuasive. Take the title of this post for example. It is based on the innuendo denial effect.
Very nice overview on 
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