DreamGrow Social Media » Links

Make an App for That: Mobile Strategies for Retailers

Priit Kallas — Wed, 08 Feb 2012 09:49:21 +0000

Make an App for That: Mobile Strategies for Retailers by Chris Silva. Developing a mobile strategy to address the smartphone- and tablet-toting shopper.

From SlideShare: Make an App for That: Mobile Strategies for Retailers

Make an App for That: Mobile Strategies for Retailers is a post from: DreamGrow Social Media

Timing Your Social Media Marketing B2B vs B2C

Priit Kallas — Fri, 27 Jan 2012 10:08:20 +0000

I found this very interesting infographic from Argyle Social about timing you social media activities for B2B and B2C.

I’m also using it to test how Pinterest embedding works.

Source: argylesocial.com via dreamgrow.com on Pinterest

Timing Your Social Media Marketing B2B vs B2C is a post from: DreamGrow Social Media

Social Sharing Boosts Email CTR Up To 115% [INFOGRAPHIC]

Priit Kallas — Wed, 11 Jan 2012 09:11:14 +0000

Interesting statistics from GetResponse:

Social sharing is an unstoppable trend in email marketing. Actually, we could risk stating a thesis: email is a social tool, too. Why? Just check out the figures from our latest research on the impact of social sharing, which we unveiled in the infographic Email Marketing + Social Media. When 1+1 Equals More Than 2.

Social Sharing Boosts Email CTR Up To 115% [INFOGRAPHIC] is a post from: DreamGrow Social Media

5 Big Reasons CEOs Should Get Social [INFOGRAPHIC]

Priit Kallas — Sun, 04 Dec 2011 17:03:05 +0000

Over the past few months, we’ve introduced you to some of the most impressive CEOs in the digital marketing and tech space. While the businesses have flourished online, so too have the social profiles of the CEOs — they realize the power of Twitter, Facebook and other social platforms, and they use them regularly. via 5 Big Reasons CEOs Should Get Social [INFOGRAPHIC].

Read our post Why Businesses Need to Blog?

5 Big Reasons CEOs Should Get Social [INFOGRAPHIC] is a post from: DreamGrow Social Media

Q3 ’11 Internet Advertising Revenues Up 22% to $7.9B

Priit Kallas — Thu, 01 Dec 2011 11:35:19 +0000

Internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US.

Q3 ’11 Internet Advertising Revenues Up 22% to $7.9B is a post from: DreamGrow Social Media

Google+ Launches Pages For Brands

Priit Kallas — Mon, 07 Nov 2011 22:42:22 +0000

Google+ is taking another major step needed toward becoming a full-fledged Facebook rival: it’s launching Google+ Pages, which allow brands, products, companies, businesses, places, groups, and everyone else to establish a presence on the service. The product is a lot like Facebook Pages, but there’s one major difference: Google is baking some elements of Google+ Pages deep into its bread-and-butter search product.

Read How to Create a Google+ Page for Your Brand.

You can see if your account has pages enabled here.

Read the full article Google+ Launches Pages, Opens Floodgates For Brands (And Everything Else) | TechCrunch.

Google+ Launches Pages For Brands is a post from: DreamGrow Social Media

$8 trillion exchange hands each year through e-commerce [McKinsey Report]

Priit Kallas — Mon, 07 Nov 2011 17:49:52 +0000

In a paper prepared for the Foreign Commonwealth Office International Cyber Conference, MGI examines what more can be done to fully capture the benefits of the Internet.

Internet accounted for 21 percent of the GDP growth in mature economies over the past 5 years.
Two billion people are connected to the Internet.
Almost $8 trillion exchange hands each year through e-commerce.
Internet accounts for, on average, 3.4 percent of GDP across the large economies that make up 70 percent of global GDP.
Internet’s total contribution to global GDP is bigger than the GDP of Spain or Canada, and it is growing faster than the GDP of Brazil.
Internet has created 2.6 jobs for every one it has destroyed.
The consumer surplus generated by the Internet in 2009 ranged from $10 billion in France to $64 billion in the United States.

Read the full report: McKinsey & Company – Report – The great transformer: The impact of the Internet on economic growth and prosperity – October 2011.

$8 trillion exchange hands each year through e-commerce [McKinsey Report] is a post from: DreamGrow Social Media

Trends: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide

Priit Kallas — Wed, 02 Nov 2011 08:48:39 +0000

Findings from IBM showed that in the next three to five years, 82% of CMOs surveyed worldwide will increase their technology investment in social media, and 81% plan to focus on customer analytics and customer relationship management (CRM) solutions.

Read the full article: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide – eMarketer.

Trends: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide is a post from: DreamGrow Social Media

What Do Facebook Users Expect from Brands?

Priit Kallas — Sun, 09 Oct 2011 20:19:19 +0000

Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way.

Read the full post here What Do Facebook Users Expect from Brands? – eMarketer.

What Do Facebook Users Expect from Brands? is a post from: DreamGrow Social Media

10 Reasons Customer Care Has Changed and How To Build a Strategy [Video]

Priit Kallas — Mon, 03 Oct 2011 18:37:33 +0000

Watch this one hour webinar from Jeremiah Owyang and David Lowy: Responding to Customers In Social Support May Be Hurting Your Brand. Why?

You may be teaching your customers to yell at their friends in order to get your attention. You must develop a social support strategy that involves an escalation process, will scale, and use the right internal processes and software to succeed.

Read the full post here and get the slides in a PDF file: Video Replay: 10 Reasons Customer Care Has Changed and How To Build a Strategy.

10 Reasons Customer Care Has Changed and How To Build a Strategy [Video] is a post from: DreamGrow Social Media