Category ‘Psychology’ Archive

Read this: 9 Secrets Towards an Awesome Call To Action

Having an effective call to action is an essential part of any website. A call to action is not just limited to e-shops and ecommerce sites. Every website and Facebook page should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or liking your [...]

Author: Dreamgrow

Social Gaming Trends 2012

Click here for 2013 Social Media Marketing Trends As Social gaming is predicted to become a billion-dollar industry this year, let’s have a look at the trends for 2012. Approximately 62 million U.S. Internet users — that’s 27% of the total Internet-using population in the U.S. — plays at least one game on a social [...]

Author: Priit Kallas

20 Hidden Marketing Techniques That Make Consumers Spend More

Take a look at these 20 hidden marketing techniques designed to make you spend more, and find ways to use them in your online campaigns. Read the full article 20 Hidden Marketing Techniques That Make Consumers Spend More.

Author: Dreamgrow

15 Must-Know Facts on How People View Websites

Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where [...]

Author: Priit Kallas

Social Media Weekend: PR Strategy for Search & Social, Facebook Growing Old

Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR. I started this series looking at the differences between print readers and web readers. This is critical to understand before moving forward with your online public relations material. We cannot expect to reach online readers the same way we reach [...]

Author: Sachin

Getting Real About Your Social Media Marketing Plan – Content First!

Everybody talks about social media as the new Holy Grail of marketing. The fact is that results have been pretty mixed. Relative to the amount of hot air, the hard dollar results are unimpressive. Nobody’s talking about making billions out of social media marketing. That’s unusual in the marketing business, where success is the essential [...]

Author: Priit Kallas

9 Simple Formulas to Create Killer Headlines

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy You want your headline to stand out and make people click. Here are nine formulas that help you write headlines that [...]

Author: Priit Kallas

Guy Kawasaki: Enchantment

If you want to change the world — or even part of the world, this book is for you. You’ll learn how to influence what people do while you maintain the highest standards of ethics. The book explains when and why you need enchantment, and describes the components of enchantment: likability, trustworthiness, and a great [...]

Author: Priit Kallas

Social Media Weekend: This Is Not An Interesting Post

This weekend I’ve been reading a lot of psychology articles. It’s really amazing how much information is out there that would help us to make our marketing communication and social media strategies more persuasive. Take the title of this post for example. It is based on the innuendo denial effect. Innuendo and damage to reputations [...]

Author: Priit Kallas

Do You Feel On Top Of Things And In Control (All The Time)?

This is not a social media post. It is about something I don’t know anything about. Why our neurons make us think that other people are better than us? First off I have to admit that my knowledge about neurons is limited and can be compared to a cave man’s knowledge about cell phone. Still, [...]