Category ‘Social Media’ Archive

Facebook to be worth over $40 billion dollars next year?

As WSJ reported, Facebook will probably go public in 2011, once it has reached a year of $1 billion behind it in sales. So a bunch of investors were polled about what they think the market capitalization would be – The results came to be between $35 and $40 billion dollars! Although, some brave analysts [...]

Author: Priit Kallas

New Free Social Media eBook

In the closing days of 2009 Pepsi decided against hiring Justin Timberlake, Cindy Crawford or even Britney Spears to speak for them during the 2010 Super Bowl. They would instead take the $20 million budgeted and use it to talk directly — and to listen back — with consumers through the web. It was the [...]

Author: Priit Kallas

What You Can Do With Social Media Now?

A collection of successful social media cases to show the audience on the Capgemini Cloud Computing Conference in Utrecht (February 17th) what social media can offer. And that investing in social media provides a return on investment.

Author: Priit Kallas

Social Media Weekend: This Is Not An Interesting Post

This weekend I’ve been reading a lot of psychology articles. It’s really amazing how much information is out there that would help us to make our marketing communication and social media strategies more persuasive. Take the title of this post for example. It is based on the innuendo denial effect. Innuendo and damage to reputations [...]

Author: Priit Kallas

How Well Is Your Brand Listening

Very nice overview on how to start listening to your customers (PDF). Blast Radius goes over the steps of getting your ducks in a row and see what’s important for your communication to boost the brand. Listening better by defining what you want to know and choosing the right mix of techniques Interpreting data through [...]

Author: Priit Kallas

Do You Feel On Top Of Things And In Control (All The Time)?

This is not a social media post. It is about something I don’t know anything about. Why our neurons make us think that other people are better than us? First off I have to admit that my knowledge about neurons is limited and can be compared to a cave man’s knowledge about cell phone. Still, [...]

Author: Priit Kallas

Link Building And Social Media

Social media is getting all the attention, but we must not forget that SEO and link building are still important. Most sites are still getting their traffic from search engines. When social networking site mature we will see more and more traffic originating from those sources, but right now you shouldn’t forget link building. May [...]

Author: Priit Kallas

Dunbar: People limited to 150 friends, despite Facebook

Dunbar’s number is a limit to the number of people with whom one can maintain stable relationships. Relationships where an individual knows who each person is, and how those people relate each other. There is no precise value for Dunbar’s number, but it’s usually set to 150 and our brains just can’t handle more. The [...]

Author: Priit Kallas

How To Measure Social Media ROI

The number one thing about ROI is that it is measured in dollars (or in euros or any other currency you might prefer). Wikipedia tells us that: In finance, rate of return (ROR), also known as return on investment (ROI), rate of profit or sometimes just return, is the ratio of money gained or lost [...]

Author: Priit Kallas

Slidecast: B2B Lead Genration Using Social Media

Great presentation with audio. This slidecast is a brief summary of many B2B Social Media lead generation presentations from Kipp Bodnar. The slides are copy light as that is his presentation style. The important takeaways are: Inbound B2B marketing is lead generation Leverage your own blog as a way to optimize calls to action Take [...]

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