Category ‘Social Media’ Archive

Using Social Networks in Order to Change Career

Which Social Network Is the Best for Finding a Job? LinkedIn is considered to be one of the best places to look for a job. This is mainly because its basic purpose is to help employers connect with their future employees, and vice versa. On the other hand, Facebook and Twitter can help you find [...]

Author: Guest

LinkedIn is Missing Something Huge

Next time you’re heading out to meet a perspective client, have a look at their linked in page before you go. Do some preliminary research, arm yourself with specific knowledge. Assuming their profile is somewhat up to date, it could save you time if you already have most of the basic information you need to [...]

Author: Garrett Payne

When Joking Goes Too Far: Social Media Posts Can Put You in Jail

Everyone uses social media to execute their right to free speech. Unfortunately, there is only so much that you can say on these sites that will not have any negative consequences. Too many people have used Facebook and put their foot in their mouth. Just look at Ashton Kutcher, who didn’t know anything about why [...]

Author: Mart Prööm

Antavo Promotion Builder (Product Review)

Recently I came across a tool which helps small business to run turnkey promotional campaigns. It caught my attention because their apps work well on mobile, and you may run promotions in 18 languages – we need it, we are from Europe! You may run promotion campaigns in order to boost your list, spice up [...]

Author: Lyndsey Ashle

Social Media Marketing: Making it Measurable and Accountable

Social media marketing, while undoubtedly a must-use channel for some businesses, is often approached in entirely the wrong way. There’s a habit of using social media as a digital marketing channel just as a box ticking exercise. “Let’s get on Facebook cos such and such a body said it’s a great way to generate leads!” [...]

Author: Karen Lee

How to Promote Products on Facebook

Talking about products promotion, all of us cannot ignore the powerful influence of social media, such as Facebook, Twitter, Pinterest, G+, and Linkedin, etc. Today, I just want to share some tricks on how to promote products on Facebook. A large portion of the most valuable potential customers are spending much time and attention on [...]

Author: Dane Lutton

What Did Twitter Change During the September Updates?

Twitter has yet again made changes that allow profiles to stand out. With the addition of header images, users can update the image and it will look the same across all Twitter platforms including Twitter.com, iPhones, Android phones, and iPads. If you’ve been a Twitter user for several years you may like being able to [...]

Author: Alex Morris

5 Bizarre Business Decisions Social Media Could Have Prevented

These days it’s difficult to imagine the business world without its obligatory Facebook and Twitter pages; almost every company has them as they help one-to-one customer support and other business decisions. Decades ago, however, industry moguls weren’t in the same position. Connecting with the public was difficult and often not even attempted; as a consequence [...]

Author: Priit Kallas

Social Media Trends 2013: 1.5 Billion People Using Facebook

That’s right! By the end of 2013 there will be 1.3 to 1.5 billion people using Facebook. As I predicted a year ago, Facebook will reach 1.1 billion visitors by the end of 2012. I wrote about the countries that have populations big enough to matter but have not been taken over by Facebook yet. Now [...]

Author: Priit Kallas

Content Marketing and Strategy [SLIDES]

Last week I gave a lecture to Estonian Business School MBA students. The lecture topic is Content and Strategy and it gives an overview how to use blogs, content and social media to drive business results for your brand. The key points of the lecture are: Goals (measurable user actions) Marketing models (consistency, predictability, and [...]

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