http://www.dreamgrow.com/coke-fans-first-in-social-media-case-study/ Your Source of Social Media Marketing Information Thu, 09 Feb 2012 19:54:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.dreamgrow.com/coke-fans-first-in-social-media-case-study/comment-page-1/#comment-1799 Laurend DeLisa Coleman Mon, 15 Feb 2010 18:41:14 +0000 http://www.dreamgrow.com/?p=1140#comment-1799 This is a fine strategy. The thing is, brands are going to have to realize it's not about general market/one size fits all social strategies like in broadcast. If your a hip 18-34 Black or Latino, you may find this not very organic and therefore, Coke has missed out on the broadest number possible. The advent of two-tier digital campaigns is the current and future. www.punchmediagroup.net This is a fine strategy. The thing is, brands are going to have to realize it’s not about general market/one size fits all social strategies like in broadcast. If your a hip 18-34 Black or Latino, you may find this not very organic and therefore, Coke has missed out on the broadest number possible. The advent of two-tier digital campaigns is the current and future. http://www.punchmediagroup.net

]]> http://www.dreamgrow.com/coke-fans-first-in-social-media-case-study/comment-page-1/#comment-1779 Galina Sun, 14 Feb 2010 08:38:40 +0000 http://www.dreamgrow.com/?p=1140#comment-1779 Thanks for sharing this presentation. Few really good thoughts and conclusions. Thanks for sharing this presentation. Few really good thoughts and conclusions.

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