How to Effectively Do Content Curation [infographic]

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Many brands worry about the financial cost and time commitment required for effective content curation. They’re already so busy producing content that they don’t have the energy or resources to comb through the content of their peers and set aside time to share it. However, curation doesn’t always have to be a burden placed on top of the creation process. Many brands that aren’t able to scale use curation as a way to engage with audiences without the effort of producing something new.

Check out this infographic, How to do Curation, for some of the basics on what to look for in curated content and how to share it with audiences. It will guide you through the process of ideation, calendar building, relationship follow-ups, and long-term measurement, regardless of your company size or industry. Even if you set aside only an hour per week for curation, you can make a big difference in your website’s success.

What’s Content Curation?

According to Shoudmeloud, the content curation process consists of finding, tagging, rating, commenting, updating and contextualizing content. Or as this infographic simplifies it, curation means compiling relevant materials into one source that you can share on social media:

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Why Should You Curate?

By sharing content on social media, you’re engaging with audiences on their platform of choice. You’re continuing the conversation and positioning yourself as an influencer and thought leader in your field. Furthermore, curation allows brands to connect with peers and other publishers that they admire. It’s a quick way to gain recognition and form relationships that can lead to collaboration in the future. 

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In addition, content curation helps to cut costs and reach new audiences:

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How to Curate Effectively?

While curation doesn’t take as much time as creation, it requires a strategic effort. Teams should come together for a brainstorming meeting to list potential topics, resources, and opportunities to curate amazing content.

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Furthermore, the curation process isn’t complete until the original creator is aware that their work has been shared.

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Top Sites for Content Curation

DreamGrow has put together a full Content Curation Starter Kit to get you curating. This infographic gives you a quick overview of the two options: social media sites and RSS feeds.

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See the full infographic here:

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Liis Hainla

Liis Hainla is a copywriter and content editor in DreamGrow Digital. Her goal is to help brands fulfill their social media and content marketing aspirations through killer content strategies. She loves animals and traveling, but strongly dislikes pan flute music. Make sure to follow her on twitter @liishainlaDG.

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