Don’t Post on Friday, 4PM

Priit Kallas

413 posts

Filed under: Surveys and stats, Trends, Twitter

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Tags: attention, behavior, comments, dan zarrella, Retweet, time of day, tweet, Twitter, visitors, weekend posts, when to post

Dan Zarrella shows data that weekend posts get shared more on the Facebook than on week days. Similarly it seems that the posts on weekends get more comments. And again this trend shows in retwieeting where the best time to get retweets is Friday and the best time is 4PM.

But my experience with getting retweeted or noticed is pretty much contrary to that data. If I want my posts to be noticed I post them in the beginning of the week some time between 9 and 11AM. This is how I get the most responses and visitors.

This seems to be somewhat confirmed also by Dan Zarrella in his latest chart:

My take is that if you publish on Friday or weekend then there are less people online. Even if they tweet, comment or visit more the resulting lift is smaller than the drop from less users. My PR friends also tell me that if you want to communicate bad news do it on Friday so come Monday no one remembers.

So I post this on Friday to get incredible lift from all the retweets and weekend comments. But seriously, I suggest posting in the beginning of the week.

Posted on: December 17, 2010