Don’t Send Visitors to Your Facebook Wall!

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Create a Facebook landing page for your brand.

Create a Facebook landing page for your brand.

One of the most important things you need to do when creating your brand’s Facebook page is the landing page. Do not send people on the wall!

I was doing research on Facebook and trying to find a bunch of brand pages. I found some and wasn’t really certain about the others. I was in a real hurry to finish this task. When looking at dozens of pages in a row you tend to notice where the time goes.

Number one annoyance was the fact that when you land on the wall you don’t understand immediately where you are. Is it a page created by fans, employees or some random guy who just created a placeholder. The brands with a landing page stood out. Make people understand that this is the right pace, the official page.

Second, I noticed that many large brands haven’t registered their username (you can do it here www.facebook.com/username) so that their page addresses are unpronounceable strings of numbers and letters. Not very trustworthy! When I see addresses like facebook.com/dreamgrow, facebook.com/coca-cola and facebook.com/microsoft, I subconsciously assume that these are the official pages. (tip: you can use even shorter address fb.com/dreamgrow)

Even if you don’t have anything else create a landing tab for your Facebook page!

Facebook landing tab should answer two questions:

  • Where am I?
  • What can I do here?
  • Why should I click “like”?

It is really easy thing to do. Here are some tips that you should consider when making a Facebook landing tab 5 Tips to Improve Your Facebook Landing Page. And here are some free tools to do it with 4 Free Facebook Landing Page Creation Tools.

Find out How To Set Up a Custom Facebook Landing Page.

Now please go and do that. Be sure to change the landing tab for non-fans to correct page.

facebook landing page selection

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

16 Responses

  1. Anna says:

    This doesn’t work with the new timelines. This did work well with iframes and the old fanpages, but since facebook changed everything there is no way to dictate what tab anyone will land on or have the like gate function like it used to. This must be an old post..

  2. Hi Prijit,

    I received the link to this article in your newsletter dated 20 March 2012. This is an old article and sending it at a time when all brand pages are moving the Timeline layout, this article confuses user as you cant select your default page on Timeline.

    Reckon, you please check the stories going out in the newsletter are not out dated and provide value in current situation.

    • Mart Prööm says:

      Hi Abhishek, thanks for reaching out to us! We’re updating the content of our newsletter blast as we speak. Once again, thanks for the helpful suggestion!

  3. Gerard says:

    Excellent suggestions here, Priit!

    I am a firm believer in the exact same principle…and therefore I’ve replicated (and embedded) my fully-functional website right into my FB page, and I even do this for all of my clients.

    Take a look at my page, and you’ll also notice that it has a consistent, branded look, and it even jives with my website, my FB app, and my mobile-optimized website:

    FB Page: http://www.SynergyIntegration.com/Facebook

    FB App: http://www.synergyintegration.com/facebookapp

    Website: http://www.SynergyIntegration.com

    Mobile Optimized Site: http://www.SynergyIntegration.com/mobile

    G

  4. Priit Kallas says:

    Thank you, Luis. Yes, you can translate it. It would be nice if you add “follow” a link back to my original post.

  5. Luis Lozano says:

    Nice Priit! Accurate, to-the-point, but more important: VERY USEFUL tips! I’ll even ask your permission to translate it in spanish, so my fellow Mexicans can catch every word & concept here. Do you mind?

  6. Deb Phillips says:

    Using the Facebook app, Static HTML: iframe tabs, you can create *separate* landing pages for “non-Fans” and for “Fans.”

    Check out the helpful information and video tips at the following link for instructions: http://www.smartpassiveincome.com/how-to-create-a-facebook-page-and-landing-page-updated-with-code-psd-files/

    I’ve used the app on three of my Facebook pages. Works great!

  7. Priit Kallas says:

    Nice design, spreston!

  8. Great article. As a web designer and social media marketing consultant, I’ve encouraged all my clients to have a custom FB landing page. Some pages I’ve designed are:

    http://facebook.com/thejimtv
    http://facebook.com/campdouglas
    http://facebook.com/campkintail
    http://facebook.com/harddrive13

  9. Great information…
    As I am going to be creating my first FB fan page for my web store…this will be helpful.

  10. Connie Sweet says:

    That is true. I was just hoping someone had suggestions to clever posts that could lead existing users back to the Welcome. We will brainstorm or wait until FB allows us to customize it further, thank you,

  11. Priit Kallas says:

    Thanks for your comment Connie. At the moment it can’t be done. People who are already fans will land on the wall. You can change the default landing page only for people who are not yet fans.

  12. Connie Sweet says:

    Good information in this post – it like the even shorter url! I did not now you could use fb instead of Facebook thanks!

    Any suggestions on how to get people to go to the Welcome page once they have liked the brand page? We recetnly completed a Welcome page design for a customer who already has fans and she would like them to go to it instead of just the wall so they can see the links back to their site and products. This is the page:
    http://www.facebook.com/MangoMoonYarns . I appreciate suggestions, stay connected!

  13. Priit Kallas says:

    Thanks, Ken! Usually you don’t notice stuff like this as it only takes a few seconds but in bulk it adds up and you see the problem.

    However if you confuse people on the first seconds of the visit on you FB page then you will lose some of the potential fans.

  14. Ken Lonyai says:

    Nice article – to the point.

    In a world of everyone being FB experts and knowing how to slap out a fan page and slap on a like button, the proper use of Facebook is beginning to require as much sophistication and knowledge as any other form of SM or media.

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