Endorsement and why I like trains
I like trains. I guess there are many others who like trains but I know why I like trains. Like most people I didn’t have an extreme view of trains one way or the other. But then my son started to really like the trains. Every time we saw a train somewhere he was excited and happy. My mother even took him to train-rides to random locations and back just so he could enjoy the trains.
But I got some marketing insight out of it. One day driving my car next to a railway I saw a train coming. I thought, WOW! Trains are so cool! I started to think about why I had this reaction and everything pointed to my son’s “celebrity endorsement deal” with the trains. I was amazed how well that worked. I have to admit that I was a bit skeptical about sponsorships and endorsement deals. This experience opened my eye to how well these marketing tools can work.
Here’s a real life example from the olden days (not a specific person, thou). More Doctors Smoke Camels Than Any Other Cigarette.
I loved the habit-forming hook a 0:47 “change to Camels for te next 30 days…”