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Facebook up 194%, MySpace down 55%

US visits to social networking sites have increased 62 percent year over year and visits from 55 and older people have increased 77 percent.

Experian Hitwise survey found that Facebook accounted for 58.6% of US visits among 155 social networking sites in September 2009. The 58 percent was the highest among all social networking sites. US visits to Facebook increased 194 percent in September 2009 compared with September 2008. MySpace is losing ground. It still has the second-highest market share of US visits with 30% but this was 55% less than September 2008. Tagged received 2.4% of visits. Twitter had the largest percentage gain in market share of visits among the top five visited sites, increasing 1170 percent compared with September 2008. Compete.com numbers are a bit different but Facebook is still moving up and MySpace down.

facebook myspace 580x370 Facebook up 194%, MySpace down 55%

US demographic breakdown of visitors to MySpace and Facebook

MySpace.com

Facebook.com

Age

September 2008

September 2009

Year-over-year percent change

September 2008

September 2009

Year-over-year percent change

18-24

36.94%

32.27%

-13%

24.50%

26.96%

10%

25-34

20.02%

22.43%

12%

19.64%

23.31%

19%

35-44

22.94%

22.21%

-3%

30.33%

18.46%

-39%

45-54

14.69%

16.25%

11%

19.03%

17.74%

-7%

55+

5.42%

6.84%

26%

6.50%

13.53%

108%

Source: Experian Hitwise

Experian Hitwise: Facebook Visits Increased 194 Percent in Past Year.

Posted on: October 13, 2009

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