Four Things You Could Be Doing to Enhance Your Social Media Marketing
Marketing through social media is appealing for a few reasons, but one of the biggest reasons has to be the potential for returns. You get out what you put in with social media. A Facebook page that’s created but seldom tended to might raise the awareness of whatever brand you’re promoting, but a campaign that’s carefully crafted might lead to thousands of new customers.
If you’re reading this, then you should already have the basics taken care of. You should be on any networks that make sense, you should be blogging and you should have at least a small presence. With that in mind, let’s take a look at what you can do to enhance your social media marketing efforts.
One thing that’s universal about people is that we like to watch things. Potential customers will watch your content if you make it, and that’s why one of the most important tips here is to incorporate video in your marketing efforts. HTC is a big proponent of this – the company the company frequently updates its Facebook page with videos of new devices and features. Whether you’re uploading videos directly to your social networks or linking to YouTube, directing your customers to videos that give them useful or entertaining information will drive sales and cultivate brand loyalty. You don’t have to be Michael Bay, just produce something useful.
Provide useful content
Continuing on that theme of quality, you should also make sure that any blogs you run provide useful content. There are thousands of companies and marketers that launch a blog and never do anything with it. These blogs either have very little content in them or postings that are too infrequent to make a difference. Update blogs regularly, and fill them with useful content that’s going to engage the type of customer you’re targeting. Not only will you develop regular visitors, but you’ll also drastically improve your online presence and potentially draw in new visitors.
While it is true that great content will draw followers or fans in on its own, you can maximize the return on this content through SEO. Specifically, use Google+ for SEO. Google+ is unique for marketers who use it in the fact that +1s on pages you operate will see a boost in their SERP rankings. Using Google+ and incorporating the +1 button with blogs or other relevant pages will allow you to get the most out of your target market.
Integrate your social media marketing
The last thing to keep in mind is that social media marketing doesn’t have to exist on an island. A great way to create ongoing relationships with the people you’re marketing to is to integrate your social media marketing with your traditional efforts. If you air radio ads, invite listeners to follow you on Facebook and receive a free coupon. You can even take this one step further by offering bigger gifts for referrals, essentially turning your customers into recruiters. At the same time, the communication flows two ways. Engaging customers through social media is great, but you can take that to another level by reaching out to them over the phone or email if they leave a query on one of your pages.
In most cases, implementing these tips will help you grow your social media marketing efforts considerably. Keep in mind that it doesn’t end here. There are dozens, if not hundreds of ways to improve in this category. The key is to avoid being complacent. If you can do that, you’ll discover that social media truly is a marketing platform with endless growth.
Author Bio: This Guest post is by Christine Kane, a graduate of Communication and Journalism. She enjoys writing about a wide-variety of subjects including internet providers in my area for different blogs. She can be reached via email at: Christi.Kane00 @ gmail.com
Image Credit: freedigitalphotos
Posted on: July 17, 2012
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