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Here You’ll Find Great Facebook Timeline for Brand Pages Examples

Update: be sure to read our new post about 23 cool examples of Facebook Page cover photos!

Facebook timeline for brand pages are officially live. Here’s how to enable them. A lot of brands have already upgraded to Facebook timeline and this is why I have gathered a few good examples of Facebook timeline different elements and how businesses are using them. Don’t forget that on March 30th you will be forced to switch to timeline.

Cover Photos

Before we get started though, here are two things you must know about cover photos:

1. When choosing your cover photo it is important to follow Facebook’s guideline. Your cover photo cannot include:

A. Price or purchase information, such as “40% off” or “Download it at our website”. 
B. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
C. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
D. Calls to action, such as “Get it now” or “Tell your friends”.

Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. (Source)

2. Cover photo measurements are:

Width: 851px
Height: 315px

Livestrong has found a way to connect their profile picture, cover photo and application icons. The result is absolutely amazing!

Screen Shot 2012 03 01 at 11.15.23 PM 675x391 Here Youll Find Great Facebook Timeline for Brand Pages Examples

Red Bull’s cover photo looks very neat!

Screen Shot 2012 02 29 at 5.00.01 PM 675x387 Here Youll Find Great Facebook Timeline for Brand Pages Examples

Amsterdam Printing does a fine job of integrating their profile picture with the cover photo and is very appealing for the eye. Cool!

Screen Shot 2012 03 05 at 11.18.43 PM 675x385 Here Youll Find Great Facebook Timeline for Brand Pages Examples

Walmart’s cover photo is also quite colorful.Screen Shot 2012 02 29 at 5.09.10 PM 675x390 Here Youll Find Great Facebook Timeline for Brand Pages Examples

You get hungry just by looking at Subway’s cover photo. I sure did!

Screen Shot 2012 02 29 at 5.12.36 PM 675x387 Here Youll Find Great Facebook Timeline for Brand Pages Examples

Nike’s cover photo is my personal favorite (disclaimer: I really like Nike as a brand).

Screen Shot 2012 02 29 at 5.16.55 PM 675x389 Here Youll Find Great Facebook Timeline for Brand Pages Examples

Just Gatorade being Gatorade. Cool, cool, cool.

Screen Shot 2012 02 29 at 5.23.23 PM 675x389 Here Youll Find Great Facebook Timeline for Brand Pages Examples

AmEx has already sorted out the new application icons. Overall, I think their page looks great!

Screen Shot 2012 02 29 at 5.31.11 PM 675x388 Here Youll Find Great Facebook Timeline for Brand Pages Examples

The Social Media and viral expert Old Spice is taking a really manly approach with their cover photo. Who would’ve guessed.

Screen Shot 2012 02 29 at 5.33.15 PM 675x390 Here Youll Find Great Facebook Timeline for Brand Pages Examples

Macy’s Facebook timeline cover photo.

Screen Shot 2012 02 29 at 5.53.08 PM 675x388 Here Youll Find Great Facebook Timeline for Brand Pages Examples

Verizon is promoting a cover photo that has been made by one of their fans. That’s really cool!

Screen Shot 2012 02 29 at 9.52.16 PM 675x389 Here Youll Find Great Facebook Timeline for Brand Pages Examples

Brand Page Milestones

Facebook milestone photo measurements:

Width: 843 pixels
Height: 403 pixels

Windows got released. Wooohooo!

Screen Shot 2012 02 29 at 5.24.38 PM 675x414 Here Youll Find Great Facebook Timeline for Brand Pages Examples

Manchester United’s foundation year milestone. A certainly important day for them.Screen Shot 2012 02 29 at 4.57.58 PM 675x429 Here Youll Find Great Facebook Timeline for Brand Pages Examples

Xbox Kinect was announced under the codename “Project Natal”.

Screen Shot 2012 02 29 at 5.04.29 PM 675x431 Here Youll Find Great Facebook Timeline for Brand Pages Examples

The year when Dove was founded. I really like the old commercial images.

Screen Shot 2012 02 29 at 5.20.55 PM 675x260 Here Youll Find Great Facebook Timeline for Brand Pages Examples

AT&T formed as the “Long-Distance Company”

 

Screen Shot 2012 02 29 at 5.36.53 PM 675x434 Here Youll Find Great Facebook Timeline for Brand Pages Examples

The day that changed the world. Coca Cola was founded.

Screen Shot 2012 02 29 at 5.51.45 PM 675x415 Here Youll Find Great Facebook Timeline for Brand Pages Examples

Pinned posts (Featured content)

Walmart’s “Catch a seafood favorite” pinned post. It’s good to feature visual content that draws the eye. If I were them, I’d also add a link to the recipe.

Screen Shot 2012 02 29 at 5.10.37 PM Here Youll Find Great Facebook Timeline for Brand Pages Examples

Macy’s promoting their July 4th fireworks music playlist.

Screen Shot 2012 02 29 at 5.54.13 PM Here Youll Find Great Facebook Timeline for Brand Pages Examples

It’s a good idea to feature a campaign as a pinned post. This is exactly what Subway is doing by promoting their “Free cookie” campaign.

Screen Shot 2012 02 29 at 5.13.49 PM Here Youll Find Great Facebook Timeline for Brand Pages Examples

A collection of Mountain Dew’s finest.

Screen Shot 2012 02 29 at 5.18.51 PM Here Youll Find Great Facebook Timeline for Brand Pages Examples

I hope you gained some inspiration from this post. You’re very much welcome to post your own or other Facebook timeline examples in the comments. Cheers!

 

Posted on: February 29, 2012

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10 Responses

  1. Pingback: Facebook Timeline für Seiten gestartet – Infos & Links | Social Media Guide

  2. Tam Ngo March 1, 2012 11:11am

    The timeline idea of Verizon is great. Not only nice design but also good way to engage customers. :D

    Reply

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  4. Pingback: Link-o-rama! - Pose83 » Pose83

  5. Pingback: Quick reference guide to the new Facebook timeline upgrade changes for business pages | MarketingGum.com

  6. Neda March 6, 2012 3:03am

    I notice that major brands using timeline have no compression applied to their cover photos, yet when I copy dimensions (720px × 267px on Ben &Jerrys ice cream) and size mine looks horrible. Any word on if facebook is playing favorites?

    Reply

    • Mart Prööm March 6, 2012 11:11am

      Hi Neda, I inspected the example, Ben & Jerrys, and their cover photo is 849px x 313px. Where did you get the 720px x 267 px dimensions? The right measurements are 849*313 (also confirmed by Facebook).

      Reply

  7. Piotr March 6, 2012 6:06pm

    Hello!
    Im a graphic designer and just started designing new fanpage timeline covers.
    This is my first work for myself:

    https://www.facebook.com/lojke.fanpages

    I would be really happy for some feedback.

    Please kindly, take a look at old designs potfolio ;)

    Best regards,
    Piotr Loj

    Reply

  8. Pingback: Facebook Timeline for Pages - Pose83 » Pose83

  9. arnold March 31, 2012 4:04am

    HEY MART! i think you’ve missed one awesome cover photo.. can’t post it in here though so here’s the link
    http://www.facebook.com/dailyfacts

    would you add it to your post
    BIG THANKS

    Reply

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