How To Convert Twitter Users Into Buyers
Twitter is a lot of fun as a social media platform, and it’s also a great social media marketing tool. There are lots of people who don’t have a Twitter account yet, but those who do find it to be an excellent way of spreading the news about all kinds of things including business. Read on to learn how to convert Twitter users into buyers.
In today’s fast paced world, big changes are always just around the corner. Every time you turn around there has been a paradigm shift in one thing or another. For this reason, social media sites such as Twitter are extremely popular and attract a lot of attention. This makes Twitter an excellent social media marketing tool because it allows you to keep in touch with your current customers while attracting potential customers with engaging and entertaining news about your business. Of course it’s also important that your news be reliable and valuable.
Share information about your coming industry
In addition to letting people know about your own business, special deals and promotions, you can also establish yourself as an expert in your field by sharing up and coming information in your industry. The benefits of this are twofold. First, in order to tell others about what’s new in your industry you will have to learn about yourself. This will make you a genuine expert! Secondly, as you share your knowledge with others, you will build a great reputation and attract customers seeking the product or service you offer from a knowledgeable source.
As your reputation grows, you will attract other Twitter users in your field who have strong reputations and are popular. As you engage in a conversation and take time and care to answer questions and respond to comments from other users, you will become better and better known yourself. Soon you will have many followers, and each one will have the potential to become a good customer.
Offer your followers with valuable giveaways
Using Twitter as a social media tool, you can promote your business very effectively by letting people know about discounts and even opportunities for free products and services. When word gets out that you offer valuable giveaways on a regular basis, you will surely attract a lot of followers. Remember that it’s important to give away items of true value. Products and services that you give away as promotional items should give your company an excellent reputation, so they should be of top-notch quality.
Remember to always keep your Tweets and your personal communications on a strictly professional level. If you become too informal or too personal, you risk losing the respect of your potential customers. Always be friendly, but don’t be chummy. If you attract a great number of followers, you may find that you have a lot of personal messages to respond to. Sort through them quickly and respond to the ones that are strictly business first. Take care of the others by creating general Tweets that can answer a lot of inquiries with one announcement.
It is a good idea to post new information regularly
While it’s a good idea to stay on top of your Twitter account and post new information regularly, remember that you don’t want to look like the spammer. Post information on a regular basis that people can count on and look forward to. Be sure that the information you post is timely and valuable. Using Twitter for social media marketing can have a lot of wonderful effects on your business. Use the tips included here to make the most of the free advertising and promotion your business can gain through Twitter.
Eric is full time internet and social media marketer. His latest in a series of Empower Network reviews can be found on this blog at EricWelke.com